Digital Marketing Executive (WhatsApp and SMS Marketing)

• Location _ Hyderabad (Jubilee Hills) On-Site
• Exp – 2 to 3 yrs (Execution of WhatsApp and Text Message Campaign)
• Preference – Immediate joiner

POSITION SUMMARY

We are looking for a Digital Marketing Executive with 2–3 years of experience in executing

WhatsApp and SMS marketing campaigns. The ideal candidate should have hands-on experience

in managing bulk messaging campaigns, customer segmentation, campaign scheduling,

performance tracking, and marketing automation

JOB RESPONSIBILITIES

• Execute and manage WhatsApp and SMS campaigns for customer acquisition, engagement, lead nurturing, and promotional activities.
• Create campaign schedules and ensure timely execution.
• Segment customer databases for targeted communication.
• Coordinate with internal teams to understand campaign requirements.
• Monitor campaign performance, including delivery, open rates, CTR, and conversions.
• Prepare campaign performance reports and recommend improvements.
• Ensure compliance with TRAI and WhatsApp communication guidelines.
• Coordinate with external vendors and messaging platform providers.
• Maintain campaign records and customer databases.
• Support digital marketing initiatives across various customer touchpoints.

EDUCATIONAL QUALIFICATION, KNOWLEDGE & SKILLS

Required Skills

• 2–3 years of experience in WhatsApp and SMS campaign execution.
• Experience with WhatsApp Business API, SMS Gateway, or messaging platforms.
• Knowledge of campaign management and marketing automation tools.
• Good understanding of customer segmentation and data management.
• Strong analytical and reporting skills.
• Proficiency in Microsoft Excel.
• Excellent communication and coordination skills.
• Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Experience in NBFC, FinTech, Banking, or Financial Services is preferred.
• Knowledge of CRM tools and customer lifecycle marketing will be an added advantage.