Digital Marketing Executive

Role and Responsibilities

• Plan, execute, and manage digital marketing campaigns aligned with the University branding, admissions, outreach, and reputation goals.
• Lead performance marketing initiatives across channels including search, display, social media advertising, email marketing, and content-led campaigns.
• Manage paid media campaigns (Google Ads, social media ads, etc.), including budget allocation, targeting, optimization, and ROI tracking.
• Develop and execute SEO and SEM strategies to improve website traffic, visibility, and conversion rates.
• Coordinate content planning and execution for digital campaigns in collaboration with content, design, video, and social media teams.
• Monitor and analyze digital marketing performance metrics such as reach, engagement, conversions, cost-per-lead, and campaign ROI.
• Prepare dashboards, MIS reports, and campaign performance summaries for leadership review.
• Manage digital marketing tools, platforms, analytics systems, and marketing automation software.
• Collaborate with Admissions, CRCS, Academics, and other departments to support campaign requirements and timelines.
• Ensure brand consistency, messaging accuracy, and compliance across all digital marketing initiatives.
• Coordinate with external digital agencies, vendors, and platform partners as required.
• Support outreach campaigns, event promotions, rankings visibility, and research communication through digital channels.
• Stay updated on emerging digital trends, platforms, tools, and best practices and recommend innovations.
• Support budget planning, utilization tracking, and cost optimization for digital marketing activities.
• Ensure compliance with institutional policies, data privacy norms, and ethical digital communication standards.

Qualification

• Graduate / Postgraduate degree in Marketing, Digital Marketing, Communication, Management, or a related discipline.
• Certifications in Digital Marketing, Performance Marketing, or Analytics are desirable.

Skills

Minimum 10 to 12 years of experience in digital marketing, with hands-on experience in campaign management, performance marketing, and analytics.

Strong expertise in digital marketing platforms, paid campaigns, SEO/SEM, analytics, reporting, and campaign optimization. Excellent coordination, communication, and stakeholder management skills are essential.