Digital Marketing Executive / Meta Ads Media Buyer

We are seeking a talented and resourceful Search Arbitrage Media Buyer to join our team. As a Content Arbitrage Media Buyer, you will play a crucial role in curating engaging content, crafting compelling ad copy, and innovating new angles to drive successful ad campaigns. The ideal candidate will have a understanding of Facebook ads and a knack for identifying opportunities to optimize performance. Role & responsibilities ● Develop and implement content strategies to drive engagement and traffic through paid media channels, with a primary focus on Facebook ads. ● Research and identify trending topics, audience interests to inform content creation and ad targeting. ● Write and design persuasive ad copy that effectively communicates brand messaging and encourages audience action. ● Continuously monitor campaign performance, analyze data, and adjust strategies to maximize ROI and achieve KPIs. ● Stay informed about industry trends, algorithm changes, and best practices in content marketing and paid advertising. ● Experiment with new ad formats, targeting options, and optimization techniques to stay ahead of the curve and drive innovation. ● Maintain a thorough understanding of the competitive landscape and leverage insights to inform strategic decisions. Benefits ● Flexible work hours ● Career development opportunities ● Variety of ice-breaking activities at the workplace ● Excellent work-life balance ● Transparent communication between management and employees ● Amicable and lively work environment ● Opportunity to learn from industry experts through on-the-job training program