Digital Marketing Executive / Manager (E-Commerce)

Job Description

Position: Digital Marketing Executive (E-Commerce)

Experience : 2 to 5 years

Location : Bhopal

Job Summary

We are looking for a Digital Marketing Executive / Manager with 2–5 years of experience in e-commerce marketing. The ideal candidate should have expertise in performance marketing, campaign management, and AI-powered marketing tools to drive sales, lead generation, customer acquisition, and maximize ROAS.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns for e-commerce brands.
• Manage paid campaigns on Meta Ads, Google Ads, and other digital platforms.
• Monitor campaign performance, budgets, conversions, ROAS, CPA, CTR, and sales metrics.
• Execute product launches, promotional campaigns, remarketing, and retargeting strategies.
• Coordinate with content, design, and website teams for campaign execution.
• Support SEO, email marketing, WhatsApp marketing, and customer retention initiatives.
• Utilize AI tools (ChatGPT, Google Gemini, Canva AI, etc.) for content creation, campaign optimization, reporting, and productivity.
• Conduct competitor analysis and prepare daily, weekly, and monthly performance reports.

Required Skills & Experience

• 2–4 years of digital marketing experience, preferably in e-commerce.
• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics (GA4), and conversion tracking.
• Knowledge of Shopify/WooCommerce, Meta Pixel, Conversion API, remarketing, and audience targeting.
• Strong understanding of sales funnels, landing pages, CRO, and ROAS optimization.
• Proficiency in AI marketing tools, Excel, and Google Sheets.
• Excellent analytical, communication, and problem-solving skills.

Candidate Details Required

• Updated Resume
• Total & Relevant Experience
• Current CTC
• Expected CTC
• Notice Period
• Current Location
• Examples of e-commerce campaigns handled

Pay: ₹10,000.24 - ₹25,000.91 per month

Work Location: In person