Digital Marketing Executive

Company Description INFOLKS GROUP began in 2016 in Kerala as a data labeling service provider and has grown into a leader in medical data labeling, software solutions, and AI/ML data collection. The company focuses on a people-centric culture, emphasizing respect, empowerment, and support for every team member. Integrity, transparency, and client-centricity guide its operations, with a strong emphasis on innovation and collaboration. INFOLKS GROUP values diversity and new ideas, fostering an environment where individuals are treated as partners in the company’s journey. Applicants can expect a workplace that prioritizes both professional excellence and a caring, inclusive atmosphere.

Role Description This is a full-time, on-site Digital Marketing Executive role based in Mannarkkad. The Digital Marketing Executive will plan, execute, and optimize digital marketing campaigns across channels such as social media, search, email, and web. Responsibilities include managing social media accounts, creating and scheduling content, analyzing performance metrics, and reporting on campaign effectiveness. The role involves collaborating with design, content, and sales teams to align marketing initiatives with business goals and brand guidelines. The Digital Marketing Executive will also monitor market trends, competitor activities, and audience behavior to recommend data-driven improvements and support overall brand growth.

Qualifications

• Strong skills in digital marketing campaign management, social media marketing, and basic SEO/SEM practices.
• Experience with content creation and copywriting for digital channels, including social posts, ads, and email marketing.
• Ability to use analytics tools to track performance, interpret data, and generate clear, actionable reports.
• Proficiency with common digital marketing platforms and tools (e.g., Facebook/Instagram, LinkedIn, Google tools, email marketing software).
• Good communication and collaboration skills, with the ability to work effectively in cross-functional teams.
• Strong organizational and time-management abilities to handle multiple campaigns and deadlines.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in a digital marketing role, preferably in a technology, AI/ML, or data-related industry, is an advantage.