Digital Marketing Executive In BrightFolio Solutions

About the Role We are looking for a smart and growth-focused Performance Marketing Executive who can handle end-to-end digital campaigns and help scale brands through paid marketing strategies. This is an all-rounder role for someone who understands ads, creatives, analytics, and lead generation. Ideal for candidates who want fast growth and hands-on experience across multiple brands and industries. Responsibilities Run and optimize Meta Ads (Facebook & Instagram) Manage Google Ads campaigns Generate leads and improve conversion rates Setup and manage Meta Pixel, Conversion API & tracking Analyze campaign performance and prepare reports Work on retargeting and audience optimization Coordinate with design/content team for ad creatives Test ad copies, creatives, and landing pages Improve ROAS, CPL, and overall campaign efficiency Requirements 0–2 years of experience in Performance Marketing/Digital Marketing Basic understanding of Meta Ads & Google Ads Familiar with lead generation campaigns Understanding of analytics and campaign tracking Creative thinking and problem-solving mindset Good communication and execution skills Ability to manage multiple projects simultaneously Bonus Skills Experience with Canva or basic creative tools Knowledge of landing pages/funnels Familiarity with Shopify, WordPress, or Webflow Basic video editing/reel ad understanding Why Join BrightFolio Solutions? Opportunity to work with multiple brands & startups Fast learning and growth environment Creative and execution-focused team Real campaign handling from day one