Digital Marketing Executive

Key Responsibilities

• Plan, write, and edit content for social media, websites, blogs, ads, and email campaigns
• Design graphics, social posts, banners, and simple marketing creatives (Canva, Photoshop, or similar)
• Use AI tools (ChatGPT, Claude, Midjourney, etc.) with strong prompting skills to generate content, ideas, and visuals efficiently
• Manage and grow social media presence across platforms (Instagram, Facebook, LinkedIn, etc.)
• Run and optimize paid campaigns (Meta Ads, Google Ads) and track performance
• Analyze results using analytics tools and improve based on data
• Stay updated on trends, tools, and best practices in digital marketing

Requirements

• Proven ability to create strong written content in English (Gujarati/Hindi a plus)
• Hands-on design skills with tools like Canva, Adobe Photoshop, or Illustrator
• Solid understanding of AI tools and the ability to write effective prompts that get quality output
• Familiarity with social media management and paid advertising
• Basic knowledge of SEO and analytics (Google Analytics, Meta Insights)
• Creative mindset, attention to detail, and ability to meet deadlines