Digital Marketing Executive

Company Description Cape StartegiX is a creative digital marketing agency that helps businesses turn challenges into growth opportunities through strategic marketing. The team specializes in personal branding, social media marketing, performance marketing, Meta ads, lead generation, content creation, video production, and brand strategy. By combining creativity with data-driven insights, Cape StartegiX designs innovative campaigns that build strong brands and generate high-quality leads. The agency is focused on delivering measurable business results and creating lasting value for clients.

Role Description This full-time, on-site Digital Marketing Executive role is based in Unnamalaikadai. The Digital Marketing Executive will plan and execute digital marketing campaigns across social media, search, and other online channels, ensuring alignment with client goals and brand strategy. Daily responsibilities include managing social media accounts, optimizing Meta ads and performance marketing campaigns, coordinating content creation and posting schedules, and tracking key performance metrics. The role also involves collaborating with design and video teams, conducting market and audience research, generating reports with actionable insights, and supporting lead generation initiatives. The ideal candidate is proactive, detail-oriented, and comfortable working closely with cross-functional teams and clients in a fast-paced environment.

Qualifications

• Strong skills in social media marketing, performance marketing, and Meta ads, with experience managing end-to-end campaigns.
• Ability to develop and execute digital brand strategies, including personal branding and overall brand positioning.
• Experience with content creation, basic copywriting, and coordinating video production or visual assets.
• Proficiency in using analytics and reporting tools to track campaign performance, optimize ROI, and support data-driven decision making.
• Solid understanding of lead generation tactics, funnel optimization, and audience segmentation in digital channels.
• Excellent communication and collaboration skills, with the ability to work on-site in Unnamalaikadai and coordinate with creative and technical teams.
• Relevant experience in digital marketing within an agency or similar environment; a degree in Marketing, Communications, or a related field is preferred.
• Familiarity with current digital marketing trends, ad platforms, and best practices; willingness to learn and adapt quickly.