Digital Marketing Consultant

Company Description Śasva Parfums is a modern Indian artistic perfumery known for bold, nuanced, and unforgettable fragrances. The brand focuses on blending contemporary sensibilities with rich Indian olfactory traditions to create distinctive scent experiences. Based in India, Śasva Parfums appeals to fragrance enthusiasts seeking high-quality, thoughtfully crafted perfumes. The company values creativity, craftsmanship, and storytelling in every product, offering a dynamic environment for professionals interested in the intersection of art, culture, and luxury.

Role Description This part-time Digital Marketing Consultant role is an on-site position based in Chennai. The consultant will plan and execute digital marketing campaigns across channels such as social media, email, and search, aligned with brand and sales objectives. Day-to-day responsibilities include analyzing web and campaign performance data, optimizing content and targeting, and refining marketing strategies to increase reach and engagement. The role also involves collaborating with the team to support product launches, promotions, and brand storytelling, and providing regular reports and recommendations for growth.

Qualifications

• Candidates should possess strong skills in Marketing and Marketing Strategy to develop and execute effective brand and campaign plans.
• Candidates should possess solid experience in Digital Marketing, including managing online channels and optimizing digital campaigns.
• Candidates should possess skills in Web Analytics to track performance, interpret data, and inform decision-making.
• Candidates should possess familiarity with Sales processes to align marketing activities with revenue goals and customer acquisition.
• Candidates should ideally have experience with fragrance, luxury, or lifestyle brands, and an understanding of consumer behavior in these segments.
• Candidates should have strong written and verbal communication skills, the ability to work collaboratively on-site in Chennai, and proficiency with common digital marketing tools and platforms.
• A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.