Digital Marketing & Automation Specialist (India)

Job Description: Digital Marketing & Automation Specialist

Company: Indian Book of Records

Location: Hyderabad (KPHB Colony) / Hybrid

Position Type: Full-Time

Experience Required: 3+ years in Digital Marketing + Automation

About Indian Book of Records

Indian Book of Records is a prestigious organization dedicated to documenting and preserving India’s remarkable achievements. We are expanding our digital team to enhance our online presence, engage audiences through innovative campaigns, and automate workflows to streamline record verification and audience engagement processes.

Job Overview

We are hiring a Digital Marketing & Automation Specialist to design, execute, and optimize multi-channel marketing campaigns (WhatsApp, Email, Meta Ads, Google Ads) while building automation workflows for AI-powered call assistance, WhatsApp marketing, and creative campaign management. The ideal candidate will blend creativity with technical expertise to drive engagement, increase submissions, and automate repetitive tasks.

Key ResponsibilitiesA. Digital Marketing

• WhatsApp Marketing:
• Design and execute targeted WhatsApp campaigns (promotional, transactional, and record submission alerts).
• Manage WhatsApp Business API for bulk messaging, chatbots, and lead generation.
• Optimize open rates, CTRs, and conversion rates.
• Email Marketing:
• Create automated email sequences (newsletters, submission follow-ups, event invites).
• Use tools like Mailchimp, Sendinblue, or HubSpot to segment audiences and track performance.
• Meta Ads (Facebook/Instagram) & Google Ads:
• Plan, run, and optimize campaigns for brand awareness, lead generation, and record submissions.
• Conduct A/B testing for ad creatives, audiences, and landing pages.
• Monitor budgets, ROAS, and CPC.
• Creative Marketing:
• Develop engaging content (graphics, videos, copy) for ads, social media, and campaigns.
• Collaborate with designers to create visuals aligned with brand guidelines.
• AI Call Assistance:
• Integrate AI tools (e.g., Dialogflow, Twilio, or Voiceflow) to automate call-based query resolution for record submissions.
• Design IVR (Interactive Voice Response) flows and chatbot scripts.

B. Automation Workflows

• Build & Optimize Automation Systems:
• Automate lead nurturing (WhatsApp + Email) using tools like Zapier, Make.com, or custom scripts.
• Create workflows for:
• Record submission verification (auto-emails, SMS, WhatsApp alerts).
• AI call routing and response handling.
• Data extraction from leads to CRM (HubSpot, Zoho).
• CRM & Data Management:
• Integrate marketing channels with CRM for unified tracking.
• Automate reporting dashboards (Google Data Studio, Excel).
• Troubleshoot & Improve:
• Monitor automation workflows for errors and optimize efficiency.

Qualifications & SkillsRequired

• 3+ years of experience in digital marketing, with a focus on WhatsApp Marketing, Email Marketing, Meta Ads, and Google Ads.
• Proven track record of running successful campaigns with measurable ROI.
• Hands-on experience with automation tools (Zapier, Make.com, Integromat) or scripting (Python, JavaScript).
• Experience with AI/Conversational Tools (e.g., Dialogflow, Twilio, Landbot, ManyChat).
• Strong grasp of creative content creation (copywriting, basic graphic design).
• Analytical mindset – proficiency in Google Analytics, Meta Ads Manager, and data interpretation.
• Excellent written/communication skills in English, Hindi, and Telugu (critical for regional campaigns).

Preferred

• Experience with WhatsApp Business API setup and compliance.
• Knowledge of AI call automation (IVR systems, voicebots).
• Familiarity with CRM platforms (HubSpot, Salesforce, Zoho).
• Basic understanding of HTML/CSS for landing pages.
• B.Sc./B.Tech in Computer Science, Marketing, or related field.

What We’re Looking For

• A self-starter who can ideate, execute, and optimize campaigns independently.
• A problem-solver who loves automating repetitive tasks.
• A creative thinker passionate about storytelling through digital channels.
• Someone who understands the cultural significance of Indian Book of Records and its audience.

Why Join Indian Book of Records?

• Impact: Contribute to preserving India’s heritage and achievements.
• Growth: Learn cutting-edge tools in automation and AI.
• Hybrid Work: Versatile work model (3 days office, 2 days remote).
• Competitive Salary: ₹30,000 – ₹40,000/month (based on skills).
• Benefits: Health insurance, performance bonuses, and certification sponsorships

Send your resume and portfolio (with examples of campaigns you’ve run) to

Email

HR Contact: +91-XXXXXXXXXX

Subject Line: “Application for Digital Marketing & Automation Specialist – [Your Name]”

Interview Process

• Round 1: Phone Screening (15 mins) – Already scheduled for Venkat on [Date] at 10:00 AM.
• Round 2: Skill Assessment (Case Study + Live Task).
• Round 3: Final Interview with Marketing Head.

Note for Venkat

• Your interview is confirmed for 10:00 AM on [Date] (Virtual/In-Person as discussed).
• Prepare: Examples of WhatsApp/email campaigns, Meta/Google Ads reports, and any automation workflows you’ve built.

Office Address (For In-Person Interviews)

Indian Book of Records

Hitex Exhibition centre ,TFO Building,Hitechcity

Hyderabad – 500072, Telangana.

Job Type: Full-time

Pay: ₹15,889.82 - ₹35,135.88 per month

Benefits

• Health insurance
• Provident Fund

Work Location: In person