Digital Marketing and Content Marketing

Job Description

JOB DESCRIPTION:-

• Orchestrating digital content strategies across all online platforms.
• Driving traffic and engagement that translates to sales and brand promotion.
• Writing content for products/services and company.
• Managing a content marketing budget.
• Measuring the results of marketing activity to inform future marketing campaigns.
• Implementing SEO best practices.
• Knowing which platform different kinds of content are best suited to.
• Designing and implementing creative marketing strategies to disseminate content.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

REQUIREMENTS/SKILLS

• Bachelor’s degree in marketing or related fields.
• Experience with online community building.
• Data-driven & highly analytics.
• Proficiency with Social Media Analytics.
• Excellent Interpersonal Skills.
• Excellent verbal & written communication.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.