Digital Marketer (Fulltime)

About the Role

We are looking for a performance-driven Digital Marketing Specialist who can own and execute paid campaigns across Meta and LinkedIn, and continuously optimize the digital customer experience — from first click to final conversion.

Ideal for someone with hands-on D2C / eCommerce experience who thinks in funnels, not just ads.

Location - Vadodara Office

Offered CTC range : 3.0 LPA - 4.8 LPA

Key Responsibilities

📢 Meta Ads (Facebook & Instagram)

▸ Plan, launch, and scale paid campaigns on Meta Ads Manager

▸ Create and test audience segments — cold, warm, lookalike, retargeting

▸ Manage ad creatives briefing and A/B testing (copy, visuals, formats)

▸ Optimize for ROAS, CPL, CPA, and D2C-specific KPIs

▸ Build full-funnel Meta strategies: Awareness → Consideration → Conversion

💼 LinkedIn Ads

▸ Run B2B campaigns targeting decision-makers (industry, job title, company size)

▸ Manage Sponsored Content, Message Ads, and Lead Gen Forms

▸ Optimize for lead quality, CPL, and pipeline contribution

▸ Align LinkedIn strategy with organic content and outreach efforts

🗺️ Digital Customer Journey Optimizatio

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▸ Map and optimize the full customer journey: Awareness → Acquisition → Activation → Retentio

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▸ Identify drop-off points in the funnel and run conversion improvement experiment

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▸ Collaborate with design and dev for landing page CRO (conversion rate optimization

)

▸ Maintain dashboards tracking multi-channel performance and customer LT

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▸ Use tools like Google Analytics 4, Hotjar, or Meta Pixel for behavioral insight

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Required Skills & Experienc

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Must-Hav

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▸ 2–4 years of hands-on experience in paid digital marketin

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▸ Proven Meta Ads experience — especially for D2C / eCommerce brand

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▸ Working knowledge of LinkedIn Campaign Manage

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▸ Experience with email automation platforms (Klaviyo preferred for D2C

)

▸ Strong analytical mindset — comfortable reading data and making decisions from i

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▸ Understanding of funnel metrics: ROAS, CPL, CPA, LTV, CAC, email open/CT

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What We Offe

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▸ Real ownership — you run campaigns, not just assis

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▸ Direct exposure to founder and strategic decision-makin

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▸ Performance bonus tied to campaign result

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▸ Fast-paced growth environment with local + national client

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▸ Skill development in emerging platforms and tool

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