Digital Manager

Company Description Eminent Business Studio is a growing organization focused on helping businesses enhance their digital presence and operational efficiency. The company delivers tailored solutions that support clients in building strong brands, optimizing customer engagement, and improving business performance. Team members collaborate closely with clients to understand their goals and implement practical, results-driven strategies. Eminent Business Studio values innovation, accountability, and continuous learning, creating an environment where professionals can develop and contribute meaningfully to client success.

Role Description The Digital Manager is a full-time, Hybrid role based in Kalamassery, responsible for overseeing and optimizing the organization’s digital initiatives. In this position, the Digital Manager will plan and execute digital strategies across web, social media, and other online channels to support marketing and business objectives. Daily responsibilities include coordinating with internal teams and external partners, monitoring campaign performance, managing digital content and assets, and ensuring brand consistency across platforms. The role also involves analyzing data to identify opportunities for improvement, preparing performance reports, and recommending enhancements to digital tools, processes, and user experiences. The Digital Manager will contribute to project planning, budget oversight for digital activities, and ensure that all initiatives align with organizational standards and compliance requirements.

Qualifications

• Experience in digital strategy, online campaign management, and coordinating multi-channel digital initiatives.
• Strong skills in content planning and management for web and social media, with attention to brand consistency and audience engagement.
• Ability to interpret digital analytics, prepare performance reports, and make data-informed decisions to improve campaign and business outcomes.
• Hands-on experience with Meta Ads (Facebook & Instagram) and Google Ads, including campaign setup, audience targeting, budgeting, optimization, and performance scaling.
• Strong understanding of performance marketing metrics such as ROAS, CPA, CPL, CTR, CPC, conversion rate, and customer acquisition cost (CAC).
• Experience with e-commerce marketing, particularly Shopify, Meta Pixel, Google Tag Manager (GTM), and GA4 (Google Analytics 4) for conversion tracking and attribution.
• Ability to create, test, and optimize sales funnels, landing pages, ad creatives, and retargeting campaigns to maximize lead generation and revenue growth.
• Familiarity with A/B testing, audience segmentation, lookalike audiences, remarketing strategies, and campaign performance optimization.
• Excellent written and verbal communication skills, with the ability to collaborate effectively across diverse teams and stakeholders.
• Prior experience in a performance marketing, growth marketing, or digital marketing leadership role is preferred

Key Skills

Performance Marketing, Meta Ads, Google Ads, E-com, Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion Rate Optimization (CRO), A/B Testing, Digital Analytics