Position title: Deputy Manager – Generative Engine Optimization and AI Digital Campaign Specialist

Location: Mumbai – Corporate Office

Department: Digital Business

Grade: IL-4

Organizational relationships Reports to: Chief Manager – Digital Business

Purpose of the Job: To drive GEO Focus for Discoverability on AI platforms and leverage AI tools for collateral development for User Acquisition

1.Develop and Execute Generative Search Strategy –

a.Improve brand visibility in AI-generated search results and answers.

b.Optimize content to ensure inclusion in AI summaries, citations, and conversational outputs.

2.Synergise efforts on Paid media to generate optimum Business in terms of transactions

3.Cross-Channel SEO Integration

a.Align GEO strategies with traditional SEO, ASO, and content marketing efforts.

b.Ensure consistency across search engines, AI platforms, and voice assistants.

c.Bridge gap between search optimization and conversational AI discovery.

4.Collaboration & Stakeholder Alignment

a.Managing relationship with AI Platforms and external agencies mandated to help achieve departmental and organizational AI related goals

b.Managing internal stakeholders – IT, Marketing

1.Team Player

2.Strong interpersonal skills

3.Fire for learning new things

AI & Generative Search Understanding
Knowledge of LLM behavior, training data sources, and response generation logic
Familiarity with retrieval-augmented generation (RAG) and AI search ecosystems
Expertise in modern SEO (beyond keywords): entities, semantics, and intent-based optimization
Ability to create high-quality, authoritative, structured content
proficiency in analyzing performance data (traffic, engagement, AI visibility metrics)

-Graduate MBA with 2-4 years of relevant work experience

Experience in similar kind of role or has worked in Google / Open AI / Claude / Perplexity / Khoj / Yahoo / Bing

Deputy Manager – Generative Engine Optimization & AI Digital Campaign Specialist

Job Description & Responsibilities