Data Scientist-Marketing Mix Modeling (India)

We are looking for a Data Scientist with robust experience in Marketing Mix Modeling (MMM), statistical modeling, and optimization.

Experience-6+Must

Np-Immediate

Key Responsibilities

• Develop and implement Marketing Mix Models (MMM) to evaluate marketing and media performance.
• Work on price elasticity, adstock effects, and saturation/response curves.
• Perform ROI/MROI analysis and provide actionable business insights.
• Support media budget allocation and optimization.
• Build and analyze scenario simulations to support business decision-making.
• Apply statistical and probabilistic modeling techniques to marketing and business problems.
• Develop scalable analytical solutions using Python and SQL.

Required Skills

• Strong hands-on experience in Marketing Mix Modeling (MMM).
• Strong knowledge of statistical modeling and optimization.
• Experience with:
• Price Elasticity
• Adstock Effects
• Saturation/Response Curves
• ROI/MROI Analysis
• Media Budget Allocation
• Scenario Simulation
• Strong command of Python and SQL.
• Experience with Probabilistic Machine Learning Models.
• Knowledge of Pooled Modeling and related statistical techniques.

Pay: ₹100,000.00 - ₹200,000.00 per month

Application Question(s)

• How many Years having Experience in Marketing Mix Modeling (MMM), statistical modeling, and optimization?
• Over all Experience?
• CCTC?
• Ectc?
• Np?

Work Location: Remote