CRM & Lifecycle Marketing Specialist

Lascade is looking for a passionate CRM & Lifecycle Marketing Specialist to help us improve customer engagement, retention, and long-term growth across our digital products.

We’re building AI-powered tools, mobile applications, travel technology, subscription products, and digital services. We’re looking for someone who understands the customer journey and knows how to turn new users into loyal, long-term customers.

If you’re passionate about customer experience, automation, personalization, and data-driven marketing, we’d love to hear from you.

What You’ll Do

• Develop and execute customer lifecycle marketing strategies across all Lascade products.
• Create automated email, push notification, in-app messaging, and WhatsApp campaigns.
• Improve user onboarding, activation, engagement, retention, and subscription renewals.
• Build personalized customer journeys based on user behaviour and product usage.
• Segment users based on engagement, subscription status, geography, interests, and lifecycle stage.
• Work closely with Product, Growth, and Data teams to improve customer experience.
• Design win-back campaigns for inactive users and churn prevention strategies.
• Plan referral, loyalty, and customer engagement initiatives.
• Monitor campaign performance and continuously optimize messaging and timing.
• Conduct A/B testing on emails, notifications, and customer journeys.
• Build dashboards to measure customer retention, engagement, and lifecycle performance.

What We’re Looking For

• 2–5 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Marketing Automation.
• Strong understanding of customer lifecycle and user behaviour.
• Experience creating automated customer journeys.
• Experience working with CRM and marketing automation platforms.
• Strong analytical mindset with the ability to optimize campaigns using data.
• Excellent written communication and customer-focused thinking.
• Ability to manage multiple campaigns across different products.

Nice to Have

• Experience with subscription-based products.
• Experience using platforms like HubSpot, Customer.io, Braze, OneSignal, CleverTap, MoEngage, Firebase, or similar tools.
• Experience with email marketing and push notification strategies.
• Knowledge of A/B testing and conversion optimization.
• Experience working with mobile applications or SaaS products.

Why Join Lascade?

• Help build long-term customer relationships across multiple global products.
• Own customer engagement and retention strategies from day one.
• Work closely with Product, Growth, and Data teams.
• High ownership with measurable business impact.