Creative Strategist (Performance Marketing)

Company Description We are a photography and videography firm with over 10 years of experience, based in Vizag and Hyderabad. The studio provides end-to-end visual content solutions, serving a wide range of client needs across events, portraits, products, kids, architecture, interiors, and fashion. Our team combines technical expertise with creative storytelling to deliver high-quality, customized outputs. We work closely with clients to understand their vision and translate it into compelling visual narratives that support their brand and marketing goals.

Role Description The Creative Strategist (Performance Marketing) will be responsible for developing and executing data-informed creative strategies that drive measurable results across digital channels. This full-time, on-site role in Visakhapatnam involves collaborating with marketing and production teams to translate business objectives into performance-focused campaigns, including ad concepts, visual guidelines, and messaging frameworks. The role includes analyzing campaign data, conducting audience and competitor research, and continuously optimizing creatives for click-through, engagement, and conversion. The Creative Strategist will also oversee creative direction for photo and video assets used in paid media, ensure brand consistency, and present performance insights and recommendations to stakeholders.

Qualifications

• Candidates should possess strong Creative Strategy and Creative Direction skills to design and guide high-impact performance campaigns.
• Candidates should possess Brand Strategy and Writing skills to craft cohesive, on-brand messaging and compelling ad copy.
• Candidates should possess solid Research skills to analyze audiences, competitors, and performance data for continuous optimization.
• Experience with performance marketing platforms (e.g., Meta Ads, Google Ads), analytics tools, and A/B testing is highly beneficial.
• Background in digital marketing for visual or creative industries (photography, videography, media, or related fields) is preferred.
• Ability to work on-site in Visakhapatnam, collaborate effectively with cross-functional teams, and manage multiple projects and deadlines.
• Strong communication, presentation, and stakeholder management skills; openness to feedback and iterative improvement.
• Bachelor’s degree in Marketing, Communications, Design, or a related discipline, or equivalent practical experience.