Content Strategy & Insights Associate

We're looking for someone to join us as a Content Strategy & Insights Associate—a role focused entirely on making our content better through research, experimentation, and data.

This isn't a content creation role. This isn't a social media management role. This is a role for someone who wants to become an expert at understanding why content works.

What You'll Do

You'll become the person who constantly asks

• Why did this video outperform every other video?
• Why did viewers leave after 4 minutes?
• Why did this thumbnail get a higher click-through rate?
• Why did one reel get 5 million views while another got 50,000?

Your responsibilities will include

• Analyze YouTube, Instagram, LinkedIn, and podcast performance data.
• Study audience retention graphs to identify where viewers engage or drop off.
• Research the world's best creators, podcasts, and media companies to understand what makes their content successful.
• Develop and run experiments around thumbnails, titles, hooks, editing styles, storytelling, posting times, CTAs, and content formats.
• Work closely with editors and strategists to improve long-form podcasts, reels, shorts, and other content.
• Build reports that turn performance data into actionable recommendations.
• Track industry trends, platform updates, and changes in audience behaviour.
• Create systems and documentation so learnings can be applied across every project.
• Use AI tools and modern workflows to speed up research, testing, and analysis.
• Help shape the future direction of our content strategy through continuous experimentation.

Who We're Looking For

You might be a great fit if you

• Have 1–3 years of experience in content strategy, analytics, research, marketing, consulting, product, or a similar analytical role.
• Love breaking down why certain YouTube videos, podcasts, or reels perform exceptionally well.
• Enjoy working with numbers, spreadsheets, dashboards, and analytics.
• Can combine creativity with structured thinking.
• Are detail-oriented and enjoy solving problems.
• Stay updated with YouTube, Instagram, podcasts, creator economy trends, and internet culture.
• Are comfortable learning new AI tools and workflows.
• Can communicate insights clearly through presentations and written reports.

Bonus points if you've worked with YouTube Analytics, Meta Insights, Google Analytics, Looker Studio, Notion, ChatGPT, Claude, Perplexity, or similar tools.

Why Join Us

• Work directly with our founder, who has helped scale digital brands to over 2 million followers.
• Play a key role in shaping the strategy behind content viewed by millions.
• Learn how high-performing content is created, tested, and continuously improved.
• Work across podcasts, personal brands, social media, and long-form storytelling.
• Be part of a fast-growing team where your ideas and experiments directly influence outcomes.
• Build a skill set that's becoming increasingly valuable across media, marketing, and the creator economy.

Work Location

📍 Marol, Andheri East, Mumbai

5 days a week, on-site

Compensation

Salary will be based on experience and discussed during the interview process.