Content Strategist- Mumbai

Education

Graduate / Postgraduate in Marketing, Mass Communication, Journalism, Consumer Research, Business, or related field.

Company

www.plabsventures.com

Experience

3 to 6 Years

Job Task Role

• Develop content strategies based on business objectives, audience behaviour, and platform requirements.
• Research consumer insights, market trends, and competitor content to identify opportunities.
• Create content plans and calendars for LinkedIn, Instagram, blogs, websites, email marketing, and other digital channels.
• Write engaging copy for LinkedIn posts, websites, campaigns, emailers, and marketing communication.
• Work closely with designers, video editors, SEO, Paid Ads, and client servicing teams to execute content plans.
• Review content to ensure quality, consistency, and alignment with brand guidelines.
• Monitor content performance and recommend improvements based on audience engagement and business outcomes.
• Present content ideas and strategies during internal and client meetings.
• Stay updated with content trends, platform changes, AI tools, and emerging marketing practices.

Key Success Metrics

• Improvement in content engagement across platforms.
• Growth in brand visibility and audience engagement.
• Quality and consistency of content delivered across channels.
• Timely delivery of content strategies and campaigns.
• Positive client feedback on content quality and strategic thinking.
• Contribution towards lead generation, brand awareness, and business growth.

Key Skills

• Strong understanding of consumer psychology and audience behaviour.
• Excellent copywriting and storytelling skills.
• Experience creating content strategies for multiple digital platforms.
• Ability to write LinkedIn posts, website copy, campaign messaging, and marketing content.
• Understanding of branding, digital marketing, and content marketing.
• Basic understanding of SEO/paid ads and social media best practices.
• Strong presentation and communication skills.
• Familiarity with AI tools for research and content ideation is an added advantage.

Key Behavioural Traits

• Curious and always eager to learn.
• Creative thinker with a practical approach.
• Strong ownership and accountability.
• Good attention to detail.
• Comfortable working in a fast-paced agency environment.
• Collaborative and open to feedback.
• Strong understanding of people, brands, and storytelling.

Perks/Opportunities

• Opportunity to build content strategies for leading brands across industries.
• Work closely with founders and leadership teams.
• Exposure to branding, performance marketing, SEO, and business strategy.
• High-learning, ownership-driven work environment.
• Career growth into Senior Content Strategist, Brand Strategist, or Creative Strategy roles.

Skills: communication,written communication,content strategist,team management,content writing,content management,client handling,digital marketing,seo