Content Specialist

About the Role

Greyrock is looking for a passionate and creative Content Marketing & Social Media Executive to build and grow the digital presence of our four brands across the real estate and hospitality industries. This role is ideal for someone who loves creating engaging content, stays ahead of social media trends, and can transform ideas into high-performing reels, posts, and campaigns. From strategy and content planning to shooting, editing, publishing, and analyzing performance, you’ll own the complete content journey while helping our brands connect with the right audience and drive business growth.

Key Responsibilities

• Develop and execute content strategies for four brands across the real estate and hospitality sectors.
• Plan and maintain monthly content calendars aligned with business goals and marketing campaigns.
• Shoot and edit high-quality videos, reels, photos, and short-form content for social media platforms.
• Create engaging content including reels, posts, stories, carousels, and YouTube Shorts.
• Write compelling captions, hooks, and copy that drive engagement and conversions.
• Design creatives using Canva, Adobe Photoshop, Illustrator, or similar tools.
• Schedule and publish content across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Monitor social media trends, competitor activity, and viral content to keep our brands ahead of the curve.
• Track content performance using analytics and optimize strategies based on insights.
• Collaborate with founders, sales, marketing, and operations teams to create impactful campaigns.
• Visit project sites, cafés, and restaurants to capture authentic content whenever required.
• Build brand awareness, grow social media communities, and contribute to lead generation through organic content.

Preferred Skills

• 1–3 years of experience in content creation, social media marketing, or digital marketing.
• Strong portfolio showcasing reels, video editing, photography, and social media campaigns.
• Proficiency in Adobe Premiere Pro, After Effects, CapCut, Canva, Photoshop, Illustrator, or similar tools.
• Experience in shooting high-quality content using DSLR, mirrorless cameras, or smartphones.
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and emerging social media trends.
• Excellent storytelling, copywriting, and communication skills.
• Basic understanding of branding, content strategy, and performance analytics.
• Ability to manage multiple brands and prioritize tasks in a fast-paced environment.
• Creative mindset with strong attention to detail and problem-solving skills.
• Experience in real estate, hospitality, food & beverage, or lifestyle brands will be an added advantage.

What We Offer

• Opportunity to work across multiple exciting brands in real estate and hospitality.
• Creative freedom to experiment with content and marketing ideas.
• A collaborative and fast-paced work environment.
• Exposure to end-to-end brand building and digital marketing.
• Opportunities for learning, growth, and career advancement.
• Competitive salary with performance-based incentives.
• Access to professional tools and resources to enhance your creativity.