Content Marketing Manager - Organic + Campaign | Series D

• - Work with one of the largest CPaaS companies HQ'ed in India
• - Work directly along with a veteran marketing leader

About Our Client

Our client is a fast-scaling B2B technology company operating in the cloud communications and customer engagement space. The company provides a comprehensive suite of products including omnichannel contact centre solutions, communication APIs, and conversational AI tools that power millions of customer interactions daily.

Job Description

• Content Strategy, Distribution & Virality

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Our client expects ownership of the content distribution strategy, ensuring every asset is repurposed and amplified across relevant organic channels.

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The role will focus on engineering content for virality by analysing trends and crafting strong hooks, headlines, and formats that drive engagement and sharing.

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The Content Marketer will manage the editorial calendar and produce long-form content including blogs, pillar pages, and technical articles.

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Content will be structured with on-page SEO best practices to drive high-intent organic traffic and maximise leads per article.

• Email Marketing & Nurture Flows

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The role involves writing and architecting lifecycle email journeys with thoughtful segmentation and flow logic.

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The Content Marketer will develop strategies to engage and warm cold or dormant leads using human, conversion-focused copy.

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Funnel performance will be monitored using CRM timestamps to identify bottlenecks and improve lead-to-MQL velocity through content interventions.

• Integrated Campaign Architecture

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Our client expects close alignment between organic and paid messaging, ensuring consistency across social content, email communication, and landing pages.

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The role will support attribution accuracy through proper UTM tagging and CRM data hygiene to measure organic impact effectively.

• Paid Media Collaboration (Creative Focus)

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The Content Marketer will collaborate with paid marketing stakeholders by supplying ad copy, creative angles, and campaign narratives.

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Ownership of landing page copy and post-click messaging is required, with a strong focus on conversion rates, CPL, and ROAS.

• Community Growth & Engagement

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The role includes driving acquisition and activation for a developer-focused community through experiments and content-led initiatives.

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Responsibilities also include day-to-day moderation, hosting recurring engagement activities such as AMAs, and fostering discussions that convert community members into product users.

The Successful Applicant

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Our client requires exceptional writing skills across blogs, landing pages, email campaigns, and outbound content.

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Strong understanding of content distribution and social platform algorithms, with the ability to repurpose a single asset across multiple channels.

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3-5+ years of experience in content marketing, growth marketing, demand generation, or digital marketing roles.

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Comfort with analytics tools and CRM platforms to track user journeys from anonymous visitor to qualified lead.

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Solid grasp of campaign logic, including segmentation, exclusion strategies, and funnel mapping.