Content Marketing Manager

• Work with one of the largest CPaaS companies HQ'ed in India
• Work directly along with a veteran marketing leader

About Our Client

Our client is a fast‑scaling B2B technology company operating in the cloud communications and customer engagement space. The company provides a comprehensive suite of products including omnichannel contact centre solutions, communication APIs, and conversational AI tools that power millions of customer interactions daily.

Job Description

Content Strategy, Distribution & Virality

• Our client expects ownership of the content distribution strategy, ensuring every asset is repurposed and amplified across relevant organic channels.
• The role will focus on engineering content for virality by analysing trends and crafting strong hooks, headlines, and formats that drive engagement and sharing.
• The Content Marketer will manage the editorial calendar and produce long‑form content including blogs, pillar pages, and technical articles.
• Content will be structured with on‑page SEO best practices to drive high‑intent organic traffic and maximise leads per article.

Email Marketing & Nurture Flows

• The role involves writing and architecting lifecycle email journeys with thoughtful segmentation and flow logic.
• The Content Marketer will develop strategies to engage and warm cold or dormant leads using human, conversion‑focused copy.
• Funnel performance will be monitored using CRM timestamps to identify bottlenecks and improve lead‑to‑MQL velocity through content interventions.

Integrated Campaign Architecture

• Our client expects close alignment between organic and paid messaging, ensuring consistency across social content, email communication, and landing pages.
• The role will support attribution accuracy through proper UTM tagging and CRM data hygiene to measure organic impact effectively.

Paid Media Collaboration (Creative Focus)

• The Content Marketer will collaborate with paid marketing stakeholders by supplying ad copy, creative angles, and campaign narratives.
• Ownership of landing page copy and post‑click messaging is required, with a strong focus on conversion rates, CPL, and ROAS.

Community Growth & Engagement

• The role includes driving acquisition and activation for a developer‑focused community through experiments and content‑led initiatives.
• Responsibilities also include day‑to‑day moderation, hosting recurring engagement activities such as AMAs, and fostering discussions that convert community members into product users.

The Successful Applicant

• Our client requires exceptional writing skills across blogs, landing pages, email campaigns, and outbound content.
• Strong understanding of content distribution and social platform algorithms, with the ability to repurpose a single asset across multiple channels.
• 3‑5+ years of experience in content marketing, growth marketing, demand generation, or digital marketing roles.
• Comfort with analytics tools and CRM platforms to track user journeys from anonymous visitor to qualified lead.
• Solid grasp of campaign logic, including segmentation, exclusion strategies, and funnel mapping.

What's on Offer

• Industry leading compensation
• Work with an industry veteran