Consumer Marketing Manager

Role open for a client

Job Description

Position: Senior Manager Marketing

Location : Gurgaon

Role Summary

The Senior Manager Marketing will be responsible for developing and executing the overall marketing strategy. The role requires end-to-end ownership of brand communication, integrated marketing campaigns, tenant engagement, strategic partnerships, agency management, and customer acquisition initiatives aimed at enhancing brand visibility, increasing footfall, and driving business performance across both destinations.

Experience

Minimum 6-10 years of experience in marketing, preferably within retail, malls, lifestyle, alco-bev, or experiential marketing.

Key Responsibilities

(1)Marketing Communications

a.Develop and execute integrated marketing communication strategies.

b. Lead end-to-end planning and execution across digital, social media, offline, print, outdoor advertising, public relations, influencer marketing, and owned communication channels.

c.Ensure consistent brand positioning, messaging, and visual identity across all consumer touchpoints.

d.Oversee content planning, creative development, and campaign rollout across platforms.

(2)Campaigns & IPs Management

a.Conceptualize, plan, and execute high-impact marketing campaigns, seasonal promotions, and destination-led initiatives.

b.Drive campaigns with clear objectives focused on increasing footfall, tenant sales, customer engagement, and revenue generation.

c.Monitor campaign performance through defined KPIs and implement optimizations based on insights and analytics.

(3)Tenant Relations & Business Enablement

a.Build strong relationships with retail partners and support their marketing objectives through collaborative initiatives.

b.Develop and execute joint marketing campaigns with tenants to maximise visibility and commercial outcomes.

c.Drive tenant participation across destination events, promotional campaigns, and experiential activations.

d.Serve as the primary marketing point of contact for brand partners across both properties.

(4).Strategic Alliances & Partnerships

a.Identify and establish partnerships with brands, corporates, media, lifestyle platforms, communities, and other external stakeholders.

b.Curate unique campaigns, events, and consumer experiences through strategic collaborations.

c.Leverage partnerships to enhance destination relevance, generate earned media, and expand customer reach.

(5).Agencies Management

a.Lead end-to-end management of all marketing agencies and partners including creative agencies, social media agencies, PR agencies, media buying partners, discovery platforms, photographers, videographers.

b.Develop clear briefs, manage deliverables, monitor quality, and ensure timely execution.

(6).Events & Experiential Marketing

a.Conceptualize & execute destination events, cultural programming, brand activations, and consumer experiences aligned with business objectives.

b.Collaborate with internal stakeholders and external partners to deliver engaging experiences that strengthen destination positioning and increase customer engagement.

(7).Cross Functional Collaboration

a.Work closely with Operations, Leasing, Technical, Finance, Legal, Corporate, and other internal teams to ensure seamless execution of campaigns, events, and marketing initiatives.

b.Support new store launches, destination enhancements, and strategic business initiatives through integrated marketing support.