Chief Marketing Manager

Role Overview

You will be responsible for leading the marketing team as the Chief Marketing Manager at NextGen Group. Your role involves driving the strategic vision of the brand by leveraging your expertise in team management, performance marketing, and digital strategy execution within the technology industry.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business objectives and growth targets.
• Lead, mentor, and manage a high-performing marketing team to foster innovation, accountability, and continuous learning.
• Oversee the design and optimization of custom sales funnels to enhance lead generation, conversion rates, and customer retention.
• Utilize data-driven segmentation strategies to personalize customer journeys across digital channels.
• Guide content marketing initiatives such as blogs, email campaigns, video, and social media to increase brand awareness and engagement.
• Implement effective SEO strategies to boost organic traffic and improve SERP rankings.
• Stay updated with emerging AI marketing tools to streamline workflows and improve decision-making.
• Collaborate with Product, Sales, and Customer Success teams to ensure campaign and messaging alignment.
• Manage the marketing budget efficiently for maximum ROI.
• Monitor, measure, and report on key marketing KPIs to provide insights and recommendations to leadership.

Qualifications

• Bachelors/Masters degree in Marketing, Business Administration, or a related field.
• Minimum 7 years of experience in a senior marketing role with expertise in team leadership and digital campaign execution.
• Strong understanding of sales funnel creation and optimization.
• Experience in audience segmentation, buyer persona development, and customer lifecycle management.
• Proficiency in content marketing, SEO, and performance tracking tools like Google Analytics, SEMrush, etc.
• Advanced knowledge of AI-powered marketing tools such as Jasper, ChatGPT, Copy.ai, HubSpot AI, etc.
• Demonstrated leadership, communication, and project management skills.
• Analytical mindset with strong decision-making and problem-solving abilities.