Campaign Manager (preferred from Advertising Industry)

A Branded Content Manager leads the creation of media like articles, videos, and social posts. Their main goal is to build an emotional connection with the audience, improve brand awareness, and ensure all messaging matches the company's core values.

Job Description

As part of the Branded Content team, the Campaign Manager is responsible for overall success of daily operations.

• Responsible for client management and liasoning among internal teams spanning various functions such as editorial, sales, and product development.
• Developing and implementing strategies for acquiring and retaining clients for app/web-based campaigns.
• Managing advertising efforts across mobile app marketing channels, with a focus on platforms like Facebook Ads, Google Ads, and Apple Search Ads. Constantly optimizing campaigns to achieve target Return on Investment (ROI) and Return on Ad Spends (ROAS)
• Conducting research on prevailing benchmark trends and audience preferences.
• Devising and executing social media strategies aligned with overarching business objectives.
• Establishing clear objectives and providing regular reports on ROI
• Monitoring SEO performance and web traffic metrics.
• Collaborating with other departments such as marketing, sales, and customer service to ensure brand coherence.
• Ensuring timely and accurate execution of campaigns within allocated budgets.
• Identifying and addressing project risks and obstacles, offering innovative solutions to meet project and business goals despite changing circumstances.

Desired Candidate Profile

• Exceptional communication skills (written, verbal and visual) with the ability to interface with clients and internal team members at all levels (executive to staff)
• Strong relationship management skills, including working in a fast-paced environment, interacting with senior management and executives
• Deep understanding of marketing strategy, best practices and current trends
• Marketing Agency experience preferred
• Strong organizational skills, attention to details and ability to prioritize workload across multiple campaigns

Technical Expertise

Mandatory tools - Google Analytics, Adwords, CMS tools, Excel, Facebook Business Manager, Youtube Creator Studio, Branch, Appsflyer

Good to Know Tools - Comscore, Hotjar

Others: Ability to work off hours as needed for launches, tight timelines, etc

Educational Qualifications

College degree or equivalent is preferred.

Why Work with

• Recognized for our employee learning and talent development practices
• Good work-life balance encouraged
• Recognition is the cornerstone of our culture
• Values-driven and engaged leadership

Interested candidates can please share their resume on career@jagrannewmedia.com

Why Jagran New Media

We are a part of a leading conglomerate group and amongst the top 10 digital media companies in India. We have been certified for building a "Good to Great" culture by Great Place to work. We have also been ranked as "Best in Media Industry" in 2021 by the Great place to work Institute. In order to know more about us do spend some time scrolling our website jnm.digital.