Business Development Executive / Business Development Manager (Digital Marketing)

Business Development Executive / Business Development Manager (Digital Marketing)

Location: Gurgaon (On-site)

Experience: 2–5 Years

Employment Type: Full-Time

About Us

Innovative Digital Lab is a fast-growing digital marketing agency helping businesses accelerate their growth through SEO, PPC, Social Media Marketing, Website Development, Performance Marketing, Branding, and Creative Solutions. We are looking for a results-driven Business Development professional with prior experience in selling digital marketing services.

Key Responsibilities

• Generate new business opportunities through cold calling, LinkedIn, email outreach, networking, and referrals.
• Identify and connect with business owners, startups, SMEs, and enterprise clients.
• Understand client requirements and recommend suitable digital marketing solutions.
• Schedule meetings and deliver sales presentations (online and offline).
• Prepare proposals, quotations, and customized digital marketing packages.
• Negotiate pricing and close deals while maintaining healthy profit margins.
• Achieve monthly and quarterly sales targets.
• Build and maintain long-term client relationships for repeat business and upselling.
• Coordinate with the marketing and delivery teams to ensure smooth client onboarding.
• Maintain accurate sales records, pipeline, and follow-ups in the CRM.
• Stay updated with the latest digital marketing trends, competitors, and industry developments.

Mandatory Requirements

• 2+ years of experience in Business Development or Sales within a Digital Marketing Agency.
• Proven experience selling services such as:
• SEO
• Google Ads (PPC)
• Meta Ads
• Social Media Marketing
• Website Design & Development
• Branding
• Performance Marketing
• Content Marketing
• Strong understanding of digital marketing concepts and client requirements.
• Excellent communication, presentation, negotiation, and closing skills.
• Experience handling the complete sales cycle from lead generation to deal closure.
• Comfortable with cold calling, lead generation, and client meetings.
• Experience using CRM tools is preferred.
• Self-motivated, target-oriented, and capable of working independently.

Preferred Skills

• Existing network of business owners or corporate clients is a plus.
• Experience selling high-value marketing retainers.
• Knowledge of LinkedIn Sales Navigator, Apollo, or similar lead-generation tools.
• Strong proposal writing and presentation skills.
• Ability to identify upselling and cross-selling opportunities.

Key Performance Indicators (KPIs)

• Monthly revenue generated
• Number of qualified meetings scheduled
• Proposal-to-conversion ratio
• New clients acquired
• Client retention and repeat business
• Sales pipeline value
• Monthly target achievement (%)

What We Offer

• Attractive fixed salary + performance-based incentives.
• Uncapped earning potential.
• Career growth opportunities.
• Supportive and collaborative work environment.
• Opportunity to work with clients across multiple industries.
• Continuous learning and professional development.

How to Apply

📧 Email: hr@innovativedigitallab.in

Please share your updated resume along with

• Current CTC
• Expected CTC
• Notice Period
• Total Experience
• Relevant Digital Marketing Agency Experience

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