Business Development Associate

Company Description Genres is a creative agency that has been providing Advertising and Event promotion services since 2016. The agency has successfully delivered major IEC campaigns, advertising initiatives, events, and promotions for government departments, leading corporates, start-ups, and individual clients. Genres operates with a comprehensive in-house setup for graphic design, animation, and film production, managing projects from script to screen. This integrated approach allows the team to produce tailored, high-quality creative work that meets diverse client needs and supports long-term partnerships.

Role Description The Business Development Associate role is a full-time, on-site position based in Bhubaneswar. The associate will identify and qualify new business opportunities, conduct market research, and generate leads across target sectors. Day-to-day responsibilities include preparing and delivering client presentations, coordinating meetings, maintaining relationships with existing and prospective clients, and supporting proposal development and pitch materials. The role also involves collaborating with the creative and production teams to align client requirements with agency capabilities, tracking business development activities, and contributing to revenue growth and brand visibility.

Qualifications

• Strong communication skills with the ability to build relationships, negotiate, and present ideas clearly.
• Experience in lead generation and market research, including identifying target segments and analyzing industry trends.
• Effective presentation skills, including planning and delivering professional presentations and preparing supporting materials.
• Prior experience in business development, sales, or account management in advertising, events, or related creative industries is preferred.
• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
• Proficiency with productivity tools (e.g., MS Office, presentation software) and familiarity with CRM or sales tracking tools is an advantage.
• Self-motivated, organized, and able to work collaboratively with cross-functional teams in a fast-paced environment.