Brand & Social Media Marketer

About Us

We are an agile, fast-growing EdTech startup on a mission to bridge the tech talent gap. Through our intensive 3-month bootcamps, we empower learners with the future-ready skills required to land global opportunities. We operate in a high-energy, collaborative environment where experimentation is encouraged and adapting to industry trends is second nature.

Job Overview

Role: Brand & Social Media Marketer

Experience: 2–4 Years

Location: Bangalore (100% Work from Office)

Shift Timings: Night Shift (06:30 PM – 03:30 AM IST)

Employment Type: Full-Time

Key Responsibilities

• Brand Strategy & Identity: Define, evolve, and maintain Coding Macaw’s brand voice, visual identity, and positioning across all touchpoints to ensure consistency and resonance with our target audience.
• Campaign Development: Ideate and execute integrated brand awareness campaigns across digital channels (social media, YouTube, podcasts, blogs) to increase market share and mindshare.
• Content & Storytelling: Oversee the creation of compelling content, including student success stories, alumni spotlights, industry insights, and thought leadership pieces that highlight the value of our bootcamps.
• Community Building: Foster a thriving online and offline community of current students, alumni, and tech enthusiasts. Organize and promote webinars, hackathons, and AMA sessions with industry experts.
• Market & Competitor Research: Continuously monitor the ed-tech landscape, track competitor movements, and analyze tech industry trends to identify new branding opportunities and keep Coding Macaw ahead of the curve.
• Cross-Functional Collaboration: Partner with the Performance Marketing, Admissions, and Curriculum teams to ensure brand messaging is seamlessly integrated into lead generation efforts and the student experience.
• Brand Metrics: Track, measure, and report on brand health metrics (e.g., brand awareness, sentiment, share of voice) and optimize strategies based on data-driven insights.

Key Skills & Competencies

• Exceptional Storytelling: Masterful written and verbal communication skills with the ability to translate complex tech concepts (like DevOps, Machine Learning, or SRE) into accessible, inspiring narratives.
• Digital Native: Deep understanding of modern digital marketing channels, particularly LinkedIn, X (Twitter), Instagram, and YouTube.
• Creative Direction: A strong visual eye and experience briefing and collaborating with graphic designers, video editors, and copywriters to produce high-quality brand assets.
• Data-Driven Empathy: Ability to understand the pain points and aspirations of career-switchers and tech learners, combined with the analytical skills to measure campaign impact using tools like Google Analytics or social listening software.
• Project Management: Highly organized with the ability to juggle multiple initiatives simultaneously, meet deadlines, and thrive in a fast-paced startup environment.
• What You Bring to the Table
• Background: 2–4 years of experience in social media marketing, brand management, or content creation, ideally with a portfolio that shows off your aesthetic eye.
• Startup Mindset: A proactive, execution-focused attitude that thrives in a fast-paced, collaborative environment.
• Logistical Flexibility: Absolute comfort with a 100% in-office setup and working the US night shift (06:30 PM – 03:30 AM IST).

Why Join Us?

• Creative Liberty: We hate micro-management. Take true ownership of the brand voice and use our ad budgets to amplify your unique creative vision.
• Build a Legacy: Play a foundational role in shaping and scaling a growing brand's digital identity from the ground up.
• Career Acceleration: Work closely with a passionate, ambitious team in a rapidly expanding sector of the EdTech industry.