Brand & Marketing Executive

Brand & Marketing Executive

Location: Pune (Work from Office)

Experience: 1–3 Years

Industry Preference: D2C, FMCG, Consumer Brands, Food & Beverage, Lifestyle or E-commerce

Key ResponsibilitiesBrand & Content Management

• Plan and manage the monthly social media content calendar.
• Coordinate content execution across Instagram, Facebook, LinkedIn and other digital platforms.
• Develop campaign ideas aligned with product launches, seasonal occasions and brand objectives.
• Ensure all communication follows the brand guidelines and tone of voice.

Creative Team Coordination

• Brief and guide the graphic designer on static creatives, packaging communication and marketing assets.
• Coordinate with the videographer for reels, product shoots and founder content.
• Review creative outputs and provide clear feedback before final approvals.

Founder Branding

• Plan and manage the founder's social media calendar.
• Coordinate founder shoots, captions, content ideas and posting schedules.
• Identify trending content formats suitable for personal branding.

Performance Marketing Coordination

• Work closely with performance marketing agencies or freelancers.
• Understand Meta Ads and Google Ads terminology such as ROAS, CTR, CPC, CPM, CAC, Conversion Rate and Attribution.
• Review campaign performance reports and highlight opportunities for improvement.
• Coordinate campaign creatives and landing page requirements with relevant teams.

Influencer & Community Management

• Identify and shortlist relevant influencers.
• Handle influencer outreach, negotiations and campaign execution.
• Track deliverables, timelines and campaign performance.
• Build long-term relationships with creators and brand advocates.

Retention Marketing

• Plan and execute retention marketing initiatives.
• Manage WhatsApp automation campaigns, customer journeys and broadcast campaigns.
• Coordinate email marketing campaigns whenever required.
• Suggest ideas to improve repeat purchase and customer engagement.

Campaign Planning

• Execute end-to-end marketing campaigns from concept to launch.
• Coordinate with internal teams to ensure timely execution.
• Track campaign results and prepare performance summaries.
• Keep campaigns aligned with business objectives and sales goals.

Cross-functional Coordination

• Work closely with operations, customer support, marketplace and sales teams for smooth campaign execution.
• Coordinate product launches, promotional activities and website updates.

Skills & Qualifications

• 1–3 years of experience in Brand Marketing, Digital Marketing or Social Media Marketing.
• Experience working with D2C or consumer brands is preferred.
• Strong understanding of Instagram and social media trends.
• Basic understanding of Meta Ads and Google Ads metrics.
• Familiarity with influencer marketing and creator collaborations.
• Strong copywriting and communication skills.
• Ability to manage multiple projects simultaneously.
• Good eye for design, branding and visual storytelling.
• Comfortable working with tools like Google Sheets, Canva, Notion, Trello or similar project management tools.
• Experience with Shopify, WhatsApp automation or email marketing platforms will be an added advantage.