Brand & Content Manager

Title: Brand & Content Manager

Location: Mumbai (Work from Office)

Experience: 7–8 Years

Joining: Immediate Joiners Preferred

About the Role

We are looking for a highly creative and strategic Brand Content Manager who can own the brand's voice across every consumer touchpoint. This role goes beyond social media—you will be responsible for building compelling brand narratives, writing impactful copy, leading content strategy, and driving creative excellence across all communication channels.

The ideal candidate should come from a D2C brand in wellness, nutrition, beauty, lifestyle, FMCG, personal care, or health-focused brands, with a proven track record of creating high-performing brand communication.

Key Responsibilities

Brand Communication & Copywriting

· Own and maintain the brand's tone of voice across all platforms.

· Write compelling and conversion-focused copy for social media, websites, landing pages, product pages, email marketing, WhatsApp campaigns, performance marketing creatives, packaging & labels, product launch campaigns, PR & brand announcements, marketing collaterals, and offline communication.

· Ensure consistency in messaging across every customer touchpoint.

Content Strategy & Planning

· Develop and manage monthly content calendars for social media.

· Build content strategies aligned with business, marketing, and product goals.

· Plan campaigns around product launches, seasonal moments, brand initiatives, and promotions.

· Stay updated on market trends, consumer behaviour, and social media best practices.

Creative Direction

· Provide creative direction to designers, video editors, photographers, and content creators.

· Review creatives to ensure alignment with the brand identity.

· Collaborate with the creative team to produce impactful campaigns.

Social Media Management

· Own the overall content strategy for Instagram and LinkedIn.

· Plan engaging organic content that builds brand awareness and community.

· Monitor content performance and optimize future strategies based on insights.

Team Collaboration

· Lead and mentor the content function.

· Work closely with founders, marketing, performance marketing, product, design, influencer marketing, and customer experience teams.

· Coordinate with internal stakeholders to deliver high-quality campaigns on time.

Brand Growth

· Develop storytelling that strengthens brand positioning and customer trust.

· Bring fresh, innovative content ideas that drive engagement and business impact.

· Ensure every piece of communication reflects the brand's values and positioning.

Required Skills

· Exceptional copywriting and storytelling skills.

· Strong understanding of brand building and consumer psychology.

· Experience creating content for multiple marketing channels.

· Expertise in content strategy and editorial planning.

· Strong creative thinking with the ability to guide visual execution.

· Excellent communication and stakeholder management skills.

· Ability to manage multiple projects simultaneously.

· Strong attention to detail and quality.

· Familiarity with content performance metrics and social media analytics.

· Experience working with designers, video editors, and content creators.

Preferred Background

· Candidates must have prior experience working with D2C brands in Wellness, Nutrition, Beauty, Personal Care, Lifestyle, FMCG, or Health & Fitness.

Experience

· 7–8 years of relevant experience in Brand Content, Content Marketing, or Brand Communications.

· Experience leading brand communication and content strategy.

· Experience managing a small team or cross-functional creative stakeholders is preferred.