Backlink Builder

Role Overview

We're seeking a Backlink Builder to drive organic visibility for Many2Go's travel and holiday packages targeting Indian audiences. You'll acquire high-quality backlinks through strategic outreach, manage dofollow/nofollow mix ratios, and report progress weekly.

Key Responsibilities

Backlink Acquisition & Outreach

• Identify and approach relevant websites, blogs, and news portals for link placements
• Execute guest posting, PR placements, and listicle publishing campaigns
• Maintain target websites and opportunities in a structured pipeline
• Negotiate and close backlink deals

Link Portfolio Management

• Maintain optimal dofollow/nofollow ratio per SEO strategy
• Ensure links align with Many2Go's travel/holiday niche
• Build links from Indian travel, lifestyle, and news domains
• Track link placement quality and anchor text relevance

Reporting & Planning

• Daily reporting: backlinks approached, pitches sent, links built status
• Weekly reporting: conversions, DA/PA metrics, link placement summary
• Quarterly planning: 3-month and 6-month roadmaps with targets and strategy adjustments
• Identify trends and optimization opportunities

Strategic Collaboration

• Work with content team on link-worthy assets
• Coordinate with SEO lead on keyword and topic targeting
• Update stakeholders on campaign progress and blockers

Required Qualifications

1 to 3 years proven experience in backlink building / link acquisition

Expertise in

• Guest posting and outreach campaigns
• PR/media relations or listicle publishing (hands-on experience required)
• Link quality assessment (DA/PA, spam score, relevance)
• Knowledge of dofollow/nofollow strategy and ratio optimization
• Target audience familiarity: Indian travel blogs, lifestyle publications, news portals
• Strong communication: pitch writing, relationship-building, negotiation
• Organizational skills: pipeline management, daily tracking, reporting discipline
• Tools proficiency: SEMrush / Ahrefs / Moz (or equivalent), Google Sheets, CRM basics
• Hindi + English fluency preferred (for outreach to Indian publishers)

Nice to Have

• Previous link building for travel, hospitality, or e-commerce websites
• Familiarity with Many2Go's verticals (honeymoon packages, family holidays, group tours)
• Experience pitching to Indian media and tier-2/tier-3 news outlets

What We Expect

• Ownership: Take full responsibility for backlink targets and weekly milestones
• Quality over quantity: No black-hat or spammy link practices; focus on sustainable growth
• Transparency: Honest reporting of approached sites, rejections, and wins
• Proactivity: Suggest improvements to strategy based on market research
• Consistency: Meet daily and weekly reporting deadlines without exception
• Growth mindset: Continuously improve outreach pitch rates and conversion ratios

Why Join Many2Go

• Work for a fast-growing travel holiday company in India
• Direct impact on organic search visibility and customer acquisition
• Collaborative team environment with clear KPIs and growth opportunities
• Exposure to SEO, content, and digital marketing strategy across multiple travel segments

How to Apply

Submit your resume at hr@many2go.com, portfolio (past backlink campaigns or case studies), and a 2 to 3 line pitch on why you're fit for this role.