ATL / BTL Manager

## 📢 *We're Hiring: ATL / BTL Marketing Associate | SpazioLiv*

📍 *Location:* Pune

💼 *Experience:* 2–4 Years

🕒 *Joining:* Immediate / Short Notice Preferred

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## 🎯 *Role Overview*

SpazioLiv is looking for an energetic and creative *ATL / BTL Marketing Associate* to execute brand-building and lead-generation activities across offline and online channels. This role will be responsible for increasing brand visibility, generating qualified leads, and supporting marketing campaigns through ATL and BTL initiatives.

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## 🔑 *Key Responsibilities*

### 📢 ATL Marketing

• Plan and execute ATL campaigns including print, radio, outdoor advertising, and brand awareness initiatives.
• Coordinate with media agencies for campaign planning and execution.
• Monitor campaign performance and optimize marketing spend.

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### 🎯 BTL Marketing

• Plan and execute society activations, apartment campaigns, exhibitions, mall activations, kiosks, and corporate events.
• Organize roadshows, referral programs, and local promotional activities.
• Generate high-quality leads through offline marketing initiatives.

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### 🤝 Vendor & Event Coordination

• Coordinate with vendors, event agencies, and branding partners.
• Manage event logistics, promotional materials, and branding installations.
• Ensure smooth execution of all marketing activities.

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### 📈 Lead Generation & Campaign Support

• Work closely with the Sales and Pre-Sales teams to ensure timely follow-up on generated leads.
• Track lead quality, campaign ROI, and conversion rates.
• Suggest innovative ideas to improve lead generation and customer engagement.

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### 🎨 Brand Visibility

• Ensure consistent brand presence across all ATL and BTL touchpoints.
• Manage marketing collateral, promotional merchandise, and display materials.
• Support new showroom launches and brand activation campaigns.

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### 📊 Reporting & Analysis

• Prepare campaign performance reports and marketing MIS.
• Analyze campaign effectiveness and recommend improvements.
• Monitor marketing budgets and vendor performance.

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## 🎯 *Requirements*

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2–4 years of experience in ATL/BTL marketing, events, or brand activation.
• Experience in the *interior, real estate, retail, or home improvement industry* is preferred.
• Strong coordination, communication, and vendor management skills.
• Willingness to travel within the city for events and activations.

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## 📈 *Key Performance Indicators (KPIs)*

• Qualified leads generated through ATL/BTL campaigns
• Campaign ROI
• Number of successful events and activations
• Brand visibility and reach
• Marketing budget adherence
• Vendor performance and execution quality

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## 🌟 *Why Join SpazioLiv?*

• Be part of a fast-growing interior design brand.
• Opportunity to work on innovative marketing campaigns.
• Exposure to large-scale events, activations, and brand-building initiatives.
• Competitive salary with performance-based incentives.

📩 *Apply Now:* [hr@spazioliv.com]

• 📍 *Location:* Pune