Associate Paid Media Manager (Adtech product/Adtech agency, Google+Meta)

What You Will Do

Campaign Management & Execution

• Plan, launch, and manage performance marketing campaigns across:
• Google Search
• Meta (Facebook/Instagram)
• TikTok
• Snapchat
• Taboola
• Other native/display platforms
• Own media budgets exceeding $100K/month, allocating spend efficiently across channels to maximize ROI.
• Set up and manage:
• Campaign structures
• Audience targeting
• Bid strategies
• Creative rotations
• Drive CPA, CPL, and CPC goals.
• Monitor campaign performance daily and make real-time optimizations.

Creative & Landing Page Testing

• Drive a rigorous A/B testing culture across:
• Static creatives
• Video creatives
• UGC creatives
• Carousel formats
• Partner with creative teams (or external resources) to produce high-performing ad assets.
• Leverage landing page and CRO tools to run:
• A/B tests
• Multivariate tests
• Document learnings and create a playbook of winning creative and landing-page frameworks.

Optimization & Profitability

• Analyze campaign performance continuously.
• Identify inefficiencies and opportunities.
• Improve:
• CTR
• CVR
• CPA
• ROAS
• Manage:
• Bid strategies
• Audience segmentation
• Dayparting
• Maintain positive unit economics across all managed spend.

Analytics & Reporting

• Build dashboards.
• Deliver weekly/monthly insights.
• Track:
• Spend
• Impressions
• CTR
• CPA
• CPL
• ROAS
• Channel contribution margin
• Conduct competitive and market analysis to identify new channel opportunities and emerging trends.

Ideal Candidate

What We Look for in a Candidate

Experience Required

• Managed $100K+ monthly spend across:
• Google
• Meta
• TikTok
• Snapchat
• Taboola
• 4–7 years of hands-on performance marketing / paid media experience.

Industry & Funnel Knowledge

• Proven track record optimizing campaigns to:
• CPA
• CPL
• CPC
• Strong understanding of:
• Compliance
• Buyer behavior
• Funnel dynamics
• Experience in:
• Financial Services
• Health & Wellness
• Home Services

Platforms & Measurement

Experience with

• Google Analytics
• Google Tag Manager (GTM)
• EverFlow
• HasOffers

Deep expertise in at least one major advertising platform.

Data & Analytics Skills

• Advanced Excel / Google Sheets
• Comfortable handling large datasets
• Preferred:
• SQL
• Tableau
• Looker
• Datadog

Experience with landing page testing tools such as

• Unbounce
• VWO

Tracking, Attribution & Experimentation

Experience with

• Experimentation frameworks
• Dashboarding
• Pixel implementation
• UTM tracking
• Conversion setup

Creative & AI Tooling

• Ability to iterate and scale performance creatives.
• Hands-on use of AI tools such as:
• Runway
• Midjourney
• ElevenLabs

Perks, Benefits & Culture

Our Culture

Work Life

• Flexible work hours
• Flexible leaves
• Salary advance
• Maternity/Paternity benefits
• Adoption assistance
• Butler Breakout Rooms
• Team off-sites
• Celebrations
• Pool tables
• Foosball tables

Beyond Work

• Gift vouchers
• Fully equipped gym
• Kindles
• Education sponsorship programs
• Insurance benefits for employee & family
• Interest-free loans