Assistant Manager - Platform Marketing, Digital

Job Summary

To lead LCM marketing. To execute & optimise digital platform campaigns.

This role supports lifecycle marketing activities across the Singapore, Canada, and UK markets, with ownership of channels such as Email, Push Notifications, In-App Messaging, SMS, and WhatsApp.

Key Responsibilities

• End-to-end execution of Lifecycle Marketing (LCM) campaigns.
• Email marketing operations and campaign management.
• Support migration and platform transition activities through November 2026.
• Execution and optimization of Push Notifications, In-App Messaging, SMS, and WhatsApp campaigns.
• Audience segmentation, targeting, and campaign analysis.
• Support growth and experimentation initiatives across HSI and Wave4 markets.
• Coordinate with cross-functional teams to ensure timely campaign delivery and reporting.

Skills & Attributes for success

• Hands-on experience in CRM/Lifecycle Marketing.
• Strong understanding of email marketing platforms and campaign execution.
• Familiarity with customer engagement channels such as Push, In-App, SMS, and WhatsApp.
• Data-driven mindset with strong execution capabilities.
• Ability to independently manage day-to-day campaign operations.

Preferred Education & Experience

Any MBA graduate.

3-4 years in marketing