ASO Executive

About the Role

We are looking for a passionate and results-driven ASO (App Marketing) Executive with at least 2 years of experience in digital marketing. The ideal candidate should have hands-on experience in increasing mobile app installs, generating quality leads, and improving conversion rates through data-driven marketing strategies.

Key Responsibilities

• Plan and execute digital marketing campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other platforms.
• Drive user acquisition for websites and mobile applications.
• Optimize website performance through SEO and improve app visibility using ASO (App Store Optimization).
• Manage paid advertising campaigns, including Google Ads and Meta Ads.
• Monitor campaign performance using Google Analytics (GA4), Google Search Console, and other analytics tools.
• Conduct keyword research and competitor analysis.
• Improve landing pages and conversion rates through A/B testing and optimization.
• Create and manage email marketing campaigns.
• Collaborate with designers, developers, and content creators to execute marketing strategies.
• Track KPIs and prepare regular performance reports with actionable insights.

Required Skills

• Minimum 2 years of experience in Growth Marketing or Digital Marketing.
• Strong knowledge of SEO, ASO, Google Ads, and Meta Ads.
• Experience with Google Analytics (GA4) and Google Search Console.
• Understanding of conversion optimization (CRO) and marketing funnels.
• Knowledge of keyword research tools and analytics platforms.
• Excellent analytical and communication skills.