Area Sales Manager

We're Hiring: Area Sales Managers (Beverages)

Company: House of Kewlani

Industry: FMCG | Functional Beverages | Prebiotic Soft Drinks

Location: Maharashtra | Madhya Pradesh | Karnataka | Telangana | Gujarat | Chhattisgarh

About House of Kewlani

House of Kewlani is a next-generation beverage company focused on creating innovative, better-for-you drinks for the Indian market. We are building a high-performance sales organisation to establish a strong retail and distribution network across India.

We are looking for experienced Area Sales Managers with a proven track record in the beverage/FMCG industry and deep distributor and retail relationships within their respective states.

Key Responsibilities

• Achieve a minimum sales target of 50 metric tons per month.
• Appoint, develop, and manage distributors across assigned territories.
• Expand retail reach in General Trade, Modern Trade, HORECA, and institutional sales.
• Build and maintain strong relationships with distributors, wholesalers, super stockists, and key retail accounts.
• Identify new business opportunities and drive market expansion.
• Ensure secondary sales growth and healthy primary billing.
• Execute product launches and market activation plans.
• Monitor distributor inventory and ensure optimum stock availability.
• Improve product visibility through merchandising and execution of branding activities.
• Lead and motivate Sales Officers and distributor sales teams.
• Plan and execute monthly sales strategies to achieve volume and revenue targets.
• Conduct regular market visits to monitor competition, pricing, promotions, and customer feedback.
• Ensure timely collection of payments and maintain healthy receivables.
• Prepare daily, weekly, and monthly sales reports and market intelligence reports.
• Forecast sales and coordinate with the supply chain for demand planning.
• Drive numeric distribution and increase outlet coverage.
• Develop key accounts and institutional business within the territory.
• Ensure compliance with company sales policies and reporting systems.
• Coordinate with marketing teams for promotional campaigns and execution.
• Represent the company at trade events, exhibitions, and customer meetings whenever required.

Eligibility

• Minimum 5+ years of experience in Beverage, Soft Drinks, Energy Drinks, Juices, Packaged Water, or FMCG sales.
• An existing network of distributors, wholesalers, and retailers within the assigned state is mandatory.
• Strong understanding of GT, MT, HORECA, and institutional sales channels.
• Demonstrated history of achieving aggressive sales targets.
• Excellent negotiation, communication, and team management skills.
• Proficiency in Microsoft Excel, PowerPoint, and sales reporting.
• Willingness to travel extensively within the assigned territory.

Preferred Experience

Candidates with prior experience in companies such as Coca-Cola, PepsiCo, Bisleri, Parle Agro, Dabur, Paper Boat, Hector Beverages, Reliance Consumer Products, Campa, Red Bull, Monster Energy, or similar beverage/FMCG organisations will be given preference.

What We Offer

• Competitive salary with an attractive performance incentive structure.
• Opportunity to build one of India's fastest-growing beverage brands.
• Career growth in a high-performance organisation.
• Ownership, autonomy, and a chance to create a significant market impact.

If you believe you have the network, experience, and drive to build a winning beverage business, we'd love to hear from you.

• Apply now or send your profile to this email - himanshu@kewlanigroup.com