Area Sales Manager for south Bengal

Company Description Purepack Foods & Beverages Pvt. Ltd. is an emerging Indian beverage manufacturer focused on delivering high-quality, innovative products that meet the changing preferences of modern consumers. The company offers a diverse portfolio including packaged drinking water, carbonated soft drinks, fruit beverages, energy drinks, functional beverages, and private-label solutions, all produced with advanced processes and strict quality controls. Purepack emphasizes uncompromising quality, hygiene, and consistency while maintaining a strong customer-first approach and sustainable growth practices. The organization collaborates closely with distributors, retailers, institutional buyers, and private-label partners to build trusted beverage brands across India. As the company expands its footprint, it remains committed to refreshing lives, empowering its workforce, and creating long-term value in the beverage industry.

Role Description The Area Sales Manager for South Bengal will oversee sales operations, distribution, and market development for Purepack’s beverage portfolio within the assigned territory. This full-time, on-site role based in Siliguri involves managing and expanding the distributor and retailer network, driving primary and secondary sales, and ensuring effective product placement and visibility. The role includes planning and executing territory sales strategies, monitoring performance against targets, and preparing regular sales reports and market intelligence. The Area Sales Manager will lead and support field sales teams, conduct trade visits, build strong relationships with channel partners, and resolve market issues promptly. Collaboration with marketing, supply chain, and finance teams is required to ensure smooth operations, timely deliveries, and effective promotional activities in South Bengal.

Qualifications

Around 10 years of experience in beverages.

• Proven experience in beverage sales management, including territory handling, distribution expansion, and channel development.
• Strong skills in sales planning, target achievement, market analysis, and reporting for assigned regions or territories.
• Ability to manage and motivate field sales teams, conduct trade visits, and maintain effective relationships with distributors and retailers.
• Competence in negotiation, communication, and problem-solving, with a customer-centric and results-driven mindset.
• Familiarity with local markets in South Bengal, particularly Malda,MUrshidabad,Burdwan,kolkatta and surrounding areas, and willingness to travel extensively within the territory.
• Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an added advantage.
• Comfort working in a fast-growing organization, with the ability to adapt to changing market conditions and business priorities.