Area Business Manager

Principal Tasks and Responsibilities

• Supervisions: Achievement of Budgeted Sales Targets
• Achieve monthly, quarterly and annual sales targets for the assigned territory.
• Deliver brand-wise sales objectives.
• Ensure achievement of targets by each Field Officer (FO) and maximize overall team productivity.
• Maintain business hygiene and reducing sales returns and expiries.
• Coordinate with business partners/distributors to ensure uninterrupted supply chain.
• On – Job Training : Team Development / Competence Development
• Improve in-clinic effectiveness by guiding FOs on Right Customer, Right Product, Right Frequency.
• Enhance FO competence via product knowledge training, joint call coaching, and selling skills development.
• Promote teamwork and a positive work culture among FOs.
• Ensure business process & reporting discipline and hygiene.
• Plan, organize, and monitor team efforts effectively.
• Work on team retention and ensure timely filling of vacancies.
• Joint Field Working – Minimum 4 days
• Ensure No TP deviation and proper tour planning
• Effective Implementation of Marketing Programs

Monitor ABM and FO efforts with specific focus on

o Doctor Call Average: Minimum 12 per day

o MCR Coverage: Minimum 95%

o KOL Coverage: 95% in each territory

• Reporting & Control:
• Ensure timely Phyzii reporting for self and FOs as per company timelines.
• Maintain secondary and primary sales records for each territory.
• Update MCR, chemist lists, and institution lists periodically as mandated by HO.
• Ensure proper Daily Work Planning (DWP) and monitor execution.
• Maintain discipline using tools like STP, TP, and other monitoring mechanisms