App store optimisation Freelancer

Company Description Amendss is India’s first AI-powered, psychology-led relationship platform, focused on helping individuals and couples navigate the emotional realities of modern relationships with care and clarity. The platform combines professional counselling practices with intelligent technology to support healthier communication, emotional understanding, and stronger connections. Amendss offers support across different phases of relationships, from building and maintaining bonds to working through challenges and personal growth. Guided by the belief that relationships are living systems that evolve over time, Amendss aims to help people reflect, grow, and stay meaningfully connected as life changes. The team is dedicated to making relationships feel balanced, fulfilling, and resilient for users wherever they are in their relationship journey.

Role Description The App Store Optimization (ASO) Freelancer at Amendss will focus on improving the visibility and performance of the company’s mobile applications in app stores. This part-time, on-site role in Gurugram involves researching relevant keywords, optimizing app titles, descriptions, and metadata, and refining visual assets such as icons and screenshots to increase app discoverability and conversion rates. The freelancer will regularly monitor app store analytics, track rankings and user reviews, and propose data-driven experiments to improve organic installs and user engagement. Collaboration with product, design, and marketing teams will be required to ensure that app store content aligns with brand positioning, feature updates, and user needs.

Qualifications

• Demonstrated expertise in App Store Optimization (ASO), including keyword research, metadata optimization, and A/B testing of app store assets.
• Strong analytical skills with experience using app analytics and ASO tools (e.g., App Annie, Sensor Tower, Google Play Console, App Store Connect) to interpret data and inform decisions.
• Ability to write clear, compelling, and user-focused app titles, short descriptions, and long descriptions tailored to different app stores and audiences.
• Understanding of mobile marketing fundamentals, including user acquisition, organic growth strategies, and conversion funnel optimization.
• Familiarity with mobile UX principles and visual best practices for icons, screenshots, and preview videos that drive higher install rates.
• Previous experience working with wellness, mental health, or relationship-focused products is an advantage.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Gurugram, manage part-time hours effectively, and collaborate smoothly with cross-functional teams.