AEO / SEO Specialist (India)

Role Overview

We are looking for an experienced AEO/SEO Specialist who can own and scale Kapiva’s organic

search presence across traditional search engines and emerging AI-driven discovery platforms. This

role blends classical SEO expertise with the newer discipline of Answer Engine Optimization (AEO)

• ensuring Kapiva’s products and content surface prominently in AI-generated answers, featured

snippets, voice search results, and conversational AI platforms.

You will work cross-functionally with content, product, performance marketing, and engineering

teams to drive organic growth for kapiva.in. You will also be responsible for managing and

coordinating with external SEO/digital agencies to ensure aligned execution and quality output.

Key Responsibilities

SEO Strategy & Execution

• Develop and execute end-to-end SEO strategy covering on-page, off-page, and technical SEO for kapiva.in and key landing pages
• Conduct keyword research, competitor analysis, and content gap analysis to identify high- intent organic opportunities in the health, wellness, and Ayurveda space
• Own technical SEO audits — crawlability, site speed (Core Web Vitals), schema markup, internal linking architecture, and indexation health
• Drive link-building and digital PR initiatives to strengthen domain authority
• Monitor and report on organic traffic, keyword rankings, CTR, and conversion metrics using Google Search Console, GA4, SEMrush/Ahrefs

Answer Engine Optimization (AEO)

• Optimise content and site structure for AI-driven discovery platforms (Google SGE/AI Overviews, ChatGPT, Perplexity, Bing Copilot)
• Implement and refine structured data (FAQ, HowTo, Product, Review schema) to maximise featured snippet and rich result eligibility
• Build a knowledge-first content strategy — ensuring Kapiva’s brand and products are referenced in AI-generated health and wellness answers
• Track brand visibility across AI answer engines and develop attribution frameworks for AEO- driven traffic
• Stay