Advertising Specialist

We're looking for a Marketplace Advertising Specialist who has successfully managed and scaled high-budget marketplace advertising for D2C brands. This role is focused on owning the complete advertising engine across Amazon India, Amazon US, and Flipkart, with accountability for revenue growth, advertising efficiency, and business outcomes.

Key Responsibilities

• Marketplace Advertising Ownership Take complete ownership of paid advertising across: ● Amazon India ● Amazon US ● Flipkart Plan, execute, optimize, and scale campaigns to achieve aggressive revenue and profitability targets.
• Campaign Strategy & Execution Develop and manage scalable campaign structures across marketplace platforms. Amazon Advertising ● Sponsored Products ● Sponsored Brands ● Sponsored Display ● Sponsored Video Flipkart Advertising ● Product Listing Ads ● Search Campaigns ● Display Campaigns
• Profitable Scaling Scale advertising while maintaining healthy efficiency metrics. Continuously optimize: ● ACOS ● TACOS ● ROAS ● CPC ● CTR ● Conversion Rate ● Impression Share ● Advertising-attributed Revenue Know when to increase investment and when to protect profitability.
• Keyword & Consumer Search Intelligence Understand how customers search before they buy. Own: ● Keyword research ● Search term analysis ● Competitor keyword monitoring ● Long-tail keyword expansion ● Brand defence campaigns ● Category conquest campaigns Use customer search behaviour to unlock profitable growth opportunities.
• Deep Performance Analysis Monitor campaign performance daily and generate actionable insights. Analyze: Advertising Metrics ● ACOS ● TACOS ● ROAS ● CTR ● CPC ● CVR ● Impression Share ● Placement Performance ● Search Term Reports
• Testing & Experimentation Build a structured experimentation framework. Continuously test: ● Keyword strategies ● Match types ● Bid strategies ● Budget allocation ● Campaign structures ● Placements ● Ad formats ● Sponsored Brand creatives Document learnings and create repeatable playbooks for scaling.
• Forecasting & Planning Prepare monthly advertising plans with clear revenue forecasts. Own: ● Budget planning ● Revenue forecasting ● ACOS forecasting ● TACOS planning ● Campaign scaling roadmap Ensure advertising investments align with business goals.
• Cross-Functional Collaboration Work closely with: ● Marketplace Catalog Team ● Creative Team ● Designers ● Product Team ● Analytics Team ● Operations Team Provide advertising insights that improve marketplace performance while leveraging optimized listings, pricing, and catalog assets managed by the catalog team.

Requirements

We are looking for someone who has already operated at scale, not someone looking to learn it here. The ideal candidate should have:

• 3–6+ years of hands-on experience managing marketplace advertising for D2C brands.
• Proven experience managing ₹1 Crore+ monthly Amazon Advertising budgets (or equivalent high-spend marketplace accounts) with a track record of profitable scaling.
• Demonstrated success scaling Amazon India businesses through structured advertising strategies.
• Hands-on experience with Amazon US Advertising is highly preferred.
• Experience managing Flipkart Ads is preferred.
• Strong expertise in Amazon's advertising ecosystem,