Adobe Experience Cloud Engineer

Job Summary : We are seeking a highly skilled Techno-Functional Adobe Experience Cloud professional with 810 years of experience to drive digital transformation initiatives across customer experience, content supply chain, and marketing automation.This role requires a strong blend of business process understanding, solution architecture, and hands-on expertise across Adobe Journey Optimizer (AJO), Adobe Real-Time CDP (AEP), AEM Assets, Adobe Workfront, and Adobe GenStudio.The ideal candidate will collaborate with business, marketing, and IT teams to design, implement, and optimize end-to-end customer journeys and content operations leveraging the Adobe ecosystem.Key Responsibilities : 1. Solution Design & Architecture : - Translate business requirements into scalable Adobe Experience Cloud solutions and design integrated architectures across Adobe Journey Optimizer (AJO), Adobe Real-Time CDP (AEP), AEM Assets (DAM), Adobe Workfront & Adobe GenStudio.- Define data flows, system integrations, and journey orchestration frameworks.- Build robust content supply chain models aligned with marketing needs.2. Customer Journey & Personalization (AJO) : - Design and implement real-time customer journeys and orchestration flows.- Configure triggers, decisioning rules, and personalization strategies.- Enable multi-channel engagement across email, SMS, web, and push notifications.- Optimize journey performance through segmentation, experimentation, and analytics.3. Customer Data Platform (AEP / Real-Time CDP) : - Define and implement unified customer profiles by integrating multiple data sources.- Drive identity resolution, audience segmentation, and activation strategies.- Enable personalization use cases such as Campaign targeting, Behavioral segmentation & Real-time activation.- Ensure data quality, governance, and compliance.4. AEM Assets & Content Supply Chain : - Manage and optimize digital asset lifecycle within AEM Assets (DAM).- Design content governance and reuse frameworks.- Enable asset performance tracking and connect assets to campaign effectiveness.- Collaborate with content, UX, and marketing teams to streamline workflows.5. Workfront (Marketing Operations) : - Drive implementation and optimization of Adobe Workfront for campaign planning.- Define and automate marketing workflows and approval processes.- Improve operational efficiency and campaign lifecycle management.- Integrate Workfront with AEM and Adobe Experience Cloud tools.6. GenStudio & AI-led Content Innovation : - Support adoption of Adobe GenStudio and AI-driven content creation.- Identify use cases for : 1. Performance marketing2. Automated content generation3. Personalization at scale- Collaborate with marketing teams for AI-enabled campaign optimization.7. Integration & Enterprise Architecture : - Design integration between Adobe platforms and enterprise systems including CRM (Salesforce / Dynamics), SAP & eCommerce platforms.- Ensure alignment with enterprise architecture, data governance, and security policies.1. Work with engineering teams on APIs, Middleware & Cloud deployments (Azure/AWS/GCP).8. Stakeholder Engagement & Leadership : - Act as a bridge between business, marketing, and technical teams.- Conduct workshops, requirement gathering, and solution demos.- Provide thought leadership on Adobe ecosystem best practices.- Drive roadmap alignment and continuous improvement initiatives. (ref:hirist.tech)