Admissions & Marketing Manager

JD - Admissions & Marketing Manager

Location: Gambhiram, Visakhapatnam

Workdays & Timings: Monday to Saturday (8:30AM - 5:00PM)

Roles & Responsibilities

• Lead the Admissions Team

Manage the day-to-day activities of the Admission Counsellors and Business Development Executives (BDEs). Allocate tasks, monitor performance, and ensure the team achieves admission targets.

• Drive Admissions & Conversions

Ensure timely follow-ups on all enquiries, monitor the admission pipeline, and work closely with the team to convert prospective parents into enrolled students.

• Monitor Team Performance

Track daily enquiries, follow-ups, campus visits, admissions, and conversion rates. Share regular performance reports with the Head – Admissions & Marketing and recommend improvement strategies.

• Support Lead Generation Activities

Coordinate with the BDE team to expand partnerships with pediatricians, educational institutions, residential communities, academies, and other referral sources to generate quality leads.

• Parent Counselling & Escalation Handling

Counsel prospective parents for key admissions, resolve concerns, handle escalations, and ensure a smooth and positive admission experience.

• Coordinate Admission Campaigns & Events

Work closely with the Marketing, Academic, and Operations teams to execute admission campaigns, school events, open houses, workshops, and promotional activities.

• CRM & Admission Data Management

Ensure all enquiries, follow-ups, applications, and admissions are accurately updated in the CRM/Excel. Maintain admission reports and dashboards for management review.

• Team Training & Development

Coach and mentor the admissions team on counselling, communication, objection handling, and conversion techniques to improve overall performance.

• Cross-functional Coordination

Collaborate with Academic, Administration, Finance, and Operations teams to ensure a seamless admission process and excellent parent experience.

• Ensure Target Achievement

Take ownership of monthly and annual admission goals by driving team productivity, monitoring KPIs, and implementing corrective actions whenever required.

Requirements

• Bachelor's or Master's degree (preferred).
• Minimum 4 years of experience in admissions, sales, counselling, marketing or business development is required
• Strong leadership and team management skills.
• Excellent English communication, counselling, negotiation and interpersonal skills.
• Proficiency in MS Office
• Strong analytical and problem-solving abilities.
• Willingness to travel locally & attend the events outside school whenever required.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person