Account Director Influencer Marketing

Account Director -Influencer Marketing

Omnicom Global Solutions - Mumbai

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

Let’s build what’s next.

Role Overview

As an Influencer Account Analyst, you'll work across a variety of exciting projects. We’re looking for a ‘go-getter’ mentality, with a consistent track record of being proactive, a standout colleague who can add value across the services we offer. You'll have your finger on the pulse of trends and culture, always knowing what the latest craze on TikTok and Instagram. You'll take ownership and accountability for supporting on multiple projects and use your strong social skills, attention-to-detail, and ability to multi-task to over-deliver on client expectations.

Roles & Responsibilities

• Working with the wider team to execute best-in-class influencer marketing campaigns for various brands simultaneously
• Utilising your creativity and understanding of current trends to deliver innovative creator activations for our clients
• Adhering to best practices around campaign delivery, using influencer marketing tools alongside championing the implementation of new tools and processes
• Performing competitive analysis, industry research, assessment of best
• Showcasing inherent contractual understanding – ability to draft, negotiate and execute robust influencer agreements, ensuring templates are up to date with the ever-evolving nature of the industry Using an existing network of contacts / relationships and industry knowledge to build and fast-track opportunities
• Keeping abreast of current projects in development; collaborating with the wider team to brainstorm and create new opportunities
• Displaying best-in-class activation and project management skills
• Taking ownership and accountability for work and projects
• Providing support and mentorship to junior members of the team, ensuring effective communication and collaboration
• Demonstrating high levels of commerciality and applying a keen understanding of the broader marketing environment

Required Qualifications

• 8+ years of experience working in the talent + influencer marketing sector
• A natural client services person, approachable and very personable with a can-do attitude
• Highly organised and process driven with strong time management and the ability to multitask and manage simultaneous projects, changing priorities when needed
• Thorough approach to solving problems and ability to mediate with a work ethic than embodies “how can we make this happen”
• A social media whiz with an ever growing understanding of platforms and trends
• Detailed knowledge of data collation and influencer analytics
• Knowledge & experience in the implementation and optimisation of paid social campaigns – experience in Instagram, Facebook Business Manager, Twitter Ads, LinkedIn and Snapchat
• Ability to conduct competitor analyses to understand how our clients’ competitors leverage influencers and identify any gaps or opportunities for our clients
• Advanced proficiency with digital analytics and social tools, as well as Excel, Power Point and Creator IQ
• Adept in campaign tracking and utilisation of research tools and can adeptly synthesise insights from data, using insights and identified trends to inform future strategies and overall best practice approach
• A natural curiosity to be always learning our evolving industry - reading, watching, listening to stay abreast of cultural trends that can inform and impact our work
• Highly adaptive to changing client and team/business needs.