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What is Google Cloud Platform? What Are Its Features and Benefits?

by Pranisha Rai
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Google Cloud Platform (GCP) is well-known for its top-notch IaaS services. It is also renowned for its network performance and storage. Considering its advantages and being one of the leading tech giant companies, it is no wonder why many businesses are shifting from existing cloud to GCP. If you’re planning to switch from your existing cloud to GCP, you must know its benefits and features. This article explores the features and benefits Google Cloud Platform  offer! 

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What is Google Cloud Platform?

Introduced in the year 2008 and publicly released in 2011, Google Cloud Platform is one of the third most popular Cloud Service Provider. It offers services like Machine learning, Analytics, Computing Power, and Storage and Databases. GCP provides convenience to its customers for deploying applications and improving its performance. Besides, its serverless computing lets developers fully focus on writing quality code without having to delve into the complexities of infrastructure management.

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What Are the Features of the Google Cloud Platform?

  1. Big Data: It offers BigQuery data services which have an SQL-like interface, making it easy for users. With real-time data streaming, vast amounts of data can be analyzed at high speed. Customers can simply manage their cloud services through Google Cloud Data Flow and create quickly a data pipeline in less delay time.

  2. Cloud Dataproc: With this feature, users don’t need to deal with difficult clusters like Hadoop. It manages all the other clusters for you. Cloud dataproc cluster is backed by SSD file systems that can improve the data processing performance. Apart from that, users can also choose the deployment options in the cloud as well as on-premises based on their preferences.

  3. Discount-Based Pricing: Google’s pricing strategy  “the more you use the greater discount you can avail” made it stand out among its competitors. GCP pricing won’t let its customers stick with the fixed plans. Customers can pay for the computing resources that they’re using in real time. In addition, GCP gives flexibility in managing and scaling computing resources by only being charged for the resources that customers are currently using. Google instances are not limited to one geographical region, users can relocate and deploy instances anywhere.

  4. GCP Load Balancing: It evenly distributes the incoming traffic across multiple virtual servers so that equal amount of traffic gets distributed in all geographic regions.

  5. Containers: Google uses PaaS setting for its cloud platform. Because of this, containers play a crucial role in PaaS as it is responsible for faster deployment and efficient scaling of applications.

  6. Two Hosting Options: Google Cloud platforms provide PaaS for App Engine and SaaS hosting option for Compute Engine. This gives users the flexibility to choose their preferences.

  7. Cloud SQL: It offers extensive features through which users can seamlessly manage the relational database. There’s no need for an additional setup to manage and interact with data using SQL. Apart from this, it provides the option to choose between the relational database and NoSQL.

  8. Network Operation Centre (NOC): It monitors and observes the Google Cloud platform to ensure the network is running smoothly across different locations and regions.  
  9. Cloud Debugger Tool: Developers use this tool to troubleshoot in real time by setting the watchpoint in code. By doing so, the developers will instantly get accurate information about parameters and variables and resolve issues.

  10. Pub/Sub Messaging: Developers can use this feature to send and receive messages between their programs in real time. It connects well with other cloud services like Cloud DataFlow, making process and analyzing data easy.

  11. Cloud Trace: It helps in performance optimization by figuring out the parts of the application that are slowing down. And the best part is it also provides the exact time that applications take for specific requests. As a result, it enhances overall performance, speed, and efficiency.

  12. Proactive Maintenance: Regular testing keeps the system updated Whenever the system needs maintenance Google Compute Engine automatically moves from one server to a different server without any disruptions.  


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What Are the Benefits of Using Google Cloud Platform?

  • GCP Guarantees Security: Google stores sensitive data with a strong encryption code i.e., 256-bit AES. The dedicated team of employees of Google’s security department constantly looks for vulnerabilities and fixes them. Not to forget its solid ties with ISPs globally provide a secure environment. Its regular updates provide an extra shield to the data stored in the GCP. Moreover, it has also earned many top certifications from HIPAA, GDPR, ISO/IEC, and PCI DSS.
  • Network Expansion: GCP is committed to growing its network, which can significantly improve the customer experience with fewer connection delays. With robust global connectivity, GCP can speed up data flow with maximum network bandwidth. This will result in network resilience during network downtime.
  • Flexible and Affordable Pricing: One of the added perks of using GCP is that users can only pay for the service that they’re using currently. The platform won’t charge any extra charges for unused services.  
  • Easy to Use and Set Up: GCP has pre-configured settings and SSL certificates that are enough to handle technical complexities. It is comparatively easy to use thanks to its user-friendly design.
  • High Availability with Stability: No matter how engaging your content might be if users cannot access the page there’s no point in it. High availability is a must for the success of a website. And GCP global network ensures stable and continuous access to websites during server outages. Because of this, it makes an attractive option for those who prioritize stability with high performance. 
  • Customer Support Options with Plans: GCP provides consistent support to its users while configuring web hosting. Those plans are full-scale support for Google Suite and cloud computing services. This plan comes in premium, standard, and enhanced. The second plan is Google community support with free access that provides help from Google tech enthusiasts. The final plan is a support knowledge base that contains a wide range of documentation that includes code samples, GCP setup issues, tutorials, and release notes.
  • Massive Global Network of GCP: Unlike its competitors, GCP has a great global presence that reaches even remote places. Due to this, it offers better speed, improves user experience, and reduces the bounce rate in sites.
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Final Words

Google Cloud Computing offers all the perks so its customers can reap all its benefits as per their demand and be more productive. By exploring its astonishing features, we can say Google Cloud is a powerful tool. GCP not only simplifies the businesss needs but also provides end-to-end customer support at every stage of their journey.

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Firstly, GCP provides better support for data-intensive applications due to the Bigquery tool. Secondly, customer care support is for 24/7 customer support along with an expert team.

Storage and database, Internet of Things (IoT), Identity and Security, Networking, Big Data, Machine Learning, and App Engine.

  • GCP can create and maintain the policies within the organization. 
  • It also provides access to customers to machine learning data. 
  • There are no extra charges for speeding up data processing services. 
  • Businesses can quickly scale large volumes of data and run their operation smoothly.

Storage and database, Internet of Things (IoT), Identity and Security, Networking, Big Data, Machine Learning, and App Engine.

  • Fewer customization options  
  • App Engine is limited to Google, PHP, GO, Java, and Python. 
  • Its customer support fee is quite expensive. 
  • Some sections of the documentation are incomplete. 

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