Job Description
- For digital analytics we have several tools in our portfolio (e.g. google analytics, big query, Tag Manager..). The technology specialist takes care of these systems and maintains setup the base for your digital analysts to analyse the data.
- Purpose of Function:
- The data factory
- They create the :
- Single Version of the Truth
- Single View of the Customer
- Managed for data quality"
- Assignments :
- Tool owner of web & App tracking (Google Analytics & Tag Manager)
- Responsible for configuration, administration and Tag Management solutions of Google Analytics
- Oversee the data tracking landscape of our web shops
- Oversee current & future data tracking trends and prepare clients landscape for it.
- Prepare our tracking for Google analytics 4 and a cookie less future
- In alignment with our digital analysts you bring our web tracking to the next level and make sure new features are tracked when they go live.
- Responsible for Tag Management
Job Responsibilities
- For digital analytics, we have several tools in our portfolio (e.g., Google Analytics, Big Query, Tag Manager). The technology specialist takes care of these systems and maintains the setup, providing the base for your digital analysts to analyze the data.
- Purpose of Function:
- The data factory
- They create the:
- Single Version of the Truth
- Single View of the Customer
- Managed for data quality
- Roles & Responsibilities:
- Tool owner of web & app tracking (Google Analytics & Tag Manager)
- Responsible for configuration, administration, and tag management solutions of Google Analytics
- Oversee the data tracking landscape of our web shops
- Oversee current & future data tracking trends and prepare clients' landscape for it
- Prepare our tracking for Google Analytics 4 and a cookie-less future
- In alignment with our digital analysts, enhance our web tracking and ensure new features are tracked when they go live
- Responsible for tag management
- Coordinate with our Google Analytics partner agencies
- Knowledge & Skills:
- Excellent knowledge of Google Marketing Platform products, especially Google Analytics & Tag Manager
- Good knowledge of Google Cloud products like Big Query
- Good knowledge of other digital data tools like Funnel.io
- Good knowledge of tag management (JavaScript)
- Excellent educational background in Economics/Business, Information Technology Management, or Data Analytics; advanced degree preferred
- 2 years (4-5 years for Senior) working experience in digital analytics & Google products
- Advanced knowledge of Google Marketing Cloud products, especially Tag Manager & Analytics 360
- Good tag management skills
Location
Gurgaon, Haryana, India