Marketing Head | Delhi | 10+Yrs

We are looking for an experienced and dynamic Senior Marketing Manager with a strong background in the Mobile, Telecom, or Consumer Electronics Retail industry. 

Work Experience:

• Proven working experience of 10+ years in the Mobile / Telecom / Consumer Electronics Retail with a minimum of 2 years in a senior management role with a demonstrated track record of leadership and strategic execution.
• Excellent Communication Skills: Strong written and verbal communication abilities, with the ability to effectively communicate across all levels of the organization and with external stakeholders.
• Leadership and Team Building: Strong leadership capabilities with the ability to inspire and manage cross-functional teams to drive performance and achieve organizational goals.
• Marketing Strategy & Planning: Proven expertise in developing and executing comprehensive marketing plans, with a strong focus on budgeting, resource allocation, and strategic planning to drive the achievement of organizational goals.
• Strong analytical mindset with hands-on experience in leveraging marketing analytics tools to drive data-driven decision-making, optimize campaign performance, and drive actionable business insights.

Strategy & Planning:

• Develop and implement integrated marketing strategies aligned with business goals.
• Drive national and regional campaigns to increase footfall and conversions across retail stores.
• Define positioning, messaging, and brand differentiation in a highly competitive market.

Retail Marketing:

• Plan and execute ATL/BTL activities, including in-store promotions, branding, outdoor media, print, etc.
• Coordinate with store operations to ensure execution of promotional activities at the ground level.
• Optimize store-level marketing performance tracking.

Digital Marketing:

• Lead digital initiatives, including performance marketing, SEO/SEM, social media, and influencer campaigns.
• Collaborate with teams to ensure cohesive online presence and sales.
• Track ROI on digital spends and continuously optimize campaigns for better returns.

Market Intelligence & Analytics:

• Monitor competitor activity and consumer trends. Analyse campaign results and retail data to guide decision-making.
• Present regular performance reports to leadership.

Team & Vendor Management:

• Lead, mentor, and grow the internal marketing team.
• Manage relationships with external agencies and vendors.