Marketing Head | Delhi | 10+Yrs

Strategy & Planning:

• Develop and implement integrated marketing strategies aligned with business goals.
• Drive national and regional campaigns to increase footfall and conversions across retail stores.
• Define positioning, messaging, and brand differentiation in a highly competitive market.

Retail Marketing:

• Plan and execute ATL/BTL activities, including in-store promotions, branding, outdoor media, print, etc.
• Coordinate with store operations to ensure execution of promotional activities at the ground level.
• Optimize store-level marketing performance tracking.

Digital Marketing:

• Lead digital initiatives, including performance marketing, SEO/SEM, social media, and influencer campaigns.
• Collaborate with teams to ensure cohesive online presence and sales.
• Track ROI on digital spends and continuously optimize campaigns for better returns.

Market Intelligence & Analytics:

• Monitor competitor activity and consumer trends. Analyse campaign results and retail data to guide decision-making.
• Present regular performance reports to leadership.

Team & Vendor Management:

• Lead, mentor, and grow the internal marketing team.
• Manage relationships with external agencies and vendors.