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Marketing Analytics Manager - Python/SQL|Bengaluru|5+ yrs

  • HuQuo
  • India, B...
  • 5 - 10 Yrs
  • 20 - 25 Lacs PA

Job Description

  • Marketing Analyst Job Responsibilities :
  • Provides actionable overall market and customer insights to address key strategic questions.
  • Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
  • Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.
  • Evaluates customers' online behavior and provide insights and recommendations for further enhancements to the guest experience.
  • Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
  • Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.
  • Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.

Job Responsibilities

  • Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
  • Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.

Location

Bangalore Urban, Karnataka, India

About Company

HuQuo (derived from Human Quotient) is the next stage in the evolution of HR. In an industry thirsty for innovation, HuQuo is a fresh perspective towards people and organizations. At HuQuo,we do not look at human beings as mere resources, but as an ocean of untapped potential. Human Quotient goes beyond IQ and EQ. It’s the holistic representation of all human potential. We strategically manage this Human quotient. We believe that every organization has a human like individuality which can help nurture and flourish those individuals that resonate with it. Our endeavor is to bring such high resonance individuals and organizations together. We will achieve this through extensive use of analytics and deep immersion to understand the core of the organizations and people we work with.