Job Description
- We are seeking a highly skilled and experienced Web Analytics Specialist to join our team. The ideal candidate will have a strong background in web analytics, SQL, Power BI, and Looker Studio.
- As a Web Analytics Specialist, you will be responsible for analyzing website traffic, user behavior, and providing insights to improve website performance and user experience.
Qualifications:
- Bachelor's degree in Computer Science, Information Systems, Statistics, or related field (Band A colleges)
- Proven experience with web analytics tools such as Google Analytics and Adobe Analytics
- Proficiency in SQL for data extraction, manipulation, and analysis
- Strong skills in data visualization and dashboard creation using Power BI and Looker Studio
- Excellent analytical and problem-solving abilities
- Ability to communicate complex data insights effectively to non-technical stakeholders
- Experience with A/B testing, experimentation, and statistical analysis is a plus
Job Responsibilities
- Utilize web analytics tools like Google Analytics and Adobe Analytics to track and analyze website traffic, user engagement, and conversion rates
- Develop and maintain SQL queries to extract, manipulate, and analyze data from various databases and sources
- Create customized reports and dashboards using Power BI and Looker Studio to present data insights to stakeholders
- Identify trends, patterns, and anomalies in website data to provide actionable recommendations for optimization
- Collaborate with marketing, product development, and UX/UI design teams to implement data-driven strategies
- Conduct A/B testing and experiments to evaluate the effectiveness of website changes
- Stay updated on industry trends, best practices, and emerging technologies in web analytics and data visualization
Location
Gurgaon, Haryana, India