Job Description
ASO Specialist – Surat (1–3 Years Exp)
Join us in-office team to lead app growth across the Google Play Store and Apple App Store. You'll manage ASO strategies from keyword research to performance tracking, ensuring compliance with store guidelines and boosting app visibility.
What You’ll Do:
- Keyword research & competitor analysis
- Optimize titles, descriptions, and metadata
- Create keyword-rich content for app listings
- Work on PPC campaigns (Apple Search Ads, Google App Campaigns)
- Track metrics: downloads, conversion rates, retention
- Understand ranking algorithms & store compliance policies
- Stay updated with app store guidelines
- Collaborate with devs, designers & marketers
Job Responsibilities
Must-Have Skills:
- ASO tools (AppTweak, Sensor Tower, Mobile Action)
- SEO knowledge for app stores
- App analytics (Firebase, App Annie)
- Strong content writing & communication
- Data analysis with actionable insights
- Ad campaign optimisation
Location
Surat, Gujarat, India